Why Contact Management is Important
Most every aspect of a business’s success comes from building relationships. Contact Management is all about the process of effectively and efficiently turning contacts into customer relationships. All too often this process is anything but effective or efficient. Business professionals collect business cards at meetings, trade shows and other networking events and then "pile, file or manually key" data into some digital format.
By improving your ability to collect, compile, organize and retrieve qualified contacts, you can significantly add to your business's bottom line. Technology today has been refined to offer an efficient desktop Contact Management Solution that quickly and accurately "reads" business cards placing critical contact information into the correct fields of an electronic address book. The "read" process instantly distinguishes contact name from title, street from email address, fax from phone numbers, even office from cell numbers. Once captured, software features allow you to then use this information productively to grow your business.
What are CRM & SFA?
Businesses spend a lot of time and money collecting contact information, and then all too often, do not have the process, insight or means to use it efficiently and effectively. Customer Relationship Management (CRM) is the term used to describe the process of organized and effective use of this information as a basis for launching marketing campaigns, sales development, and other forms of activities. In other words, turning contacts into customer relationships.
The same is true for channeling leads to a sales force through Sales Force Automation (SFA) systems. The common challenge here is effectively transferring a large collection of business cards gathered at trade shows, conferences and other networking events, into a manageable and usable database. The information can then be cross sorted and organized by a variety of characteristics (geography, type of business, level of interest, etc.), that allow the sales team to turn contacts into customer relationships.
Relationships are an inherent part of every business exchange. With an automated, accurate and affordable Contact Management Solution your business can expect to capitalize on the following benefits:
- Eliminate lost opportunities by harvesting contacts you have already made
- Improve productivity in every aspect of your business; e.g., Purchasing, Sales, Marketing, Accounting, Human Resources, etc., as all core functions rely on relationships to be successful
- Reduce indirect costs of inaccurate data as data is captured automatically and accurately versus manually keyed
- Lower the hurdles of CRM/SFA user adoption to encourage widespread adoption of these technologies
There are many different types of business situations where having a Contact Management Solution can significantly improve productivity:
|Purchasing Agent||Quickly and efficiently keep track of every vendor, by bid, project, month, and shipping location|
|Executive Assistant||Easily administer a follow-up marketing program for the Sales VP, who returns from trade shows with hundreds of business cards|
|Sales Professional||Capture, organize and retrieve valuable contacts|
|Meeting Planner||Instantly access the phone number of a client's travel agent from your PDA to change reservations for 15 people from your car.|
Just as each relationship is different, so are options for selecting a Contact Management Solution that suits your specific business needs. Below are stand-alone contact management solutions as well as solutions that work with existing Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems.
|Solutions for Individuals||Solutions for Multiple Users||Solutions for Trade Shows|
|Basic Contact Management||Networked contact management for group use||Lead Qualifier|
|Advanced Contact Management||Networked contact management for group use||Forms; Lead profile, memo or survey|
|Custom Forms; multiple question, registration, orders & more|
|Solutions for CRM Systems||Solutions for Workgroups|
|For use with Microsoft CRM||For use with ACT! Premium|
|For use with Salesforce.com|
|For use with SalesLogix|
|Compare all solutions|
Today's Contact Management technologies offer significant productivity improvements. Select any one of the following topics to learn how:
When to Use
There are many situations when new contacts are made that, if captured more effectively, could help you to build more productive, long-lasting business relationships.
...whenever and wherever you meet, there's an opportunity to network, build relationships and build business.
10 Great Reasons for Using a Contact Management Solution
One of the scarcest resources today is time, and one of the keys to success is efficiency. A Contact Management Solution offers both and more...
- Improved organization so that you don't miss opportunities
- Efficiently aggregate contacts so that the entire business benefits
- Prevent sales opportunities from slipping through the cracks
- Save time with automation versus manual data entry
- Eliminate errors, frustration and lost opportunities from data entry mistakes
- Improve productivity with search, sort and back up features
- Share contact information with others
- Access contact data anywhere, any time via computer, PDA or smart phone
- Email multiple contacts quickly to promote a new offer
- Cost-effectively stay in touch with all contacts keeping your business in their minds
Where to Begin
To learn more about the benefits of a Contact Management Solution or to purchase a solution based on your specific needs...
About Your Sponsor
"For more than a decade, CardScan has been solving the inherent problem of business cards: haphazard organization. Today, with over 500,000 customer's, CardScan facilitates instant capture, retention and access to your most valuable resource: the contacts you've spent a career building"