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Borderbuster Monthly E-Newsletter (No. 83): October 6, 2008

Distributed by GlobeTrade.com and Designed, To Help Entrepreneurs, Small Businesses, Activists, Futurists, Academics, Executives and Corporate Risk-Takers Go Global.

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We encourage you to forward this issue! Subscribe FREE!


1. Welcome From The Publisher
2. Update for Our Readers
3. Brands: Moving Overseas to Move Upmarket*
4. Business and Cultural Tips: Have Some Fun!*
5. Export Opportunities Beckon Smaller Firms*
6. How I Went Global: Ongoing Series // Raymund Flanez
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. How to Get Ahead in China*
10. P&G's Innovation Culture*
11. Small Businesses Feeling the Chill*
12. Blog World: Miri Market*
13. Laurel's e-Book: "GODZILLA Global Marketing!"
14. Take A Walk On The Wild Side (TAWOTWS)
15. Wind Behind Your Sail*
16. Miscellany: GlobeTrade in the News*


Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!

Thank you to so many of you who continue to spread the word about this e-newsletter by talking about it, forwarding it on to colleagues or by recommending it to your collaborators. As a result, we are growing rapidly and becoming known as the best-borderbuster-on-the-planet!  Since 1985, we have helped more than one million entrepreneurs, small businesses, activists, futurists, academics, executives and corporate risk-takers go global through our books, articles, education and consulting services.

For those of you who just signed on, this is the latest edition of "Borderbuster," which is produced by author, speaker and educator Laurel Delaney -- herself a successful small business owner with years of experience in taking on the world with her knowledge, products and services. Every month, Laurel briefs you on the basics in all aspects of running a global business -- from finding customers to keeping them, from shipping products to getting paid, from learning about a different culture to becoming a true global netizen. She shares her passion for what is possible and continues to make significant and enduring contributions to the way the world does business.

Many of the articles featured here are marked *subscriber exclusive,* which means they do not appear on the GlobeTrade.com site or Global Small Business Blog (http://borderbuster.blogspot.com) -- an added value for members only. Yet, if you become too busy to tackle everything here, just revert to the site or the blog to get your global dose for the month.

In this October issue, "Borderbuster" focuses on: how export opportunities beckon smaller firms; ways to get ahead in China; and
how small businesses are feeling the big chill. Our special feature this month is "Looking Abroad For a Bigger Boost in Business," by Raymund Flanez of The Wall Street Journal. He authors a feature about how a rising number of small companies are shelving domestic growth, for now at least, and are seeking bigger opportunities abroad (refer to No. 6; GlobeTrade is mentioned in the article!).

As many of you are aware, Laurel is an Entrepreneur magazine columnist covering the topic of going global. Her contributions focus on offering the latest relevant information on global small business.  We'll share links to her columns as they become available (refer to No. 16).

Enjoy the great content and resources we bring you each month. We hope you learn something new here and apply it today. Membership is free but priceless! Now, let us be brave and fearless about conducting business in our world because, sooner or later, going global will prevail. Every global citizen will know how to do it. Don't be left behind! Start shaping your world today.

Thank you for your support of GlobeTrade.com. It means the world to us. Please contact Laurel if you have any questions, complaints, sound-offs, contributions or compliments concerning "Borderbuster."  She'd love to hear from you, so go on and make her day! Her e-mail address is ldelaney@globetrade.com (mailto:ldelaney@globetrade.com).

Let's revolutionize our thinking, get started, bust a border and go global!

Make it great in '08,
The Team at GlobeTrade.com

P.S. Sometimes links don't work. If that's the case, please copy and paste the link directly into your browser. And if you blog about one of our features, please attribute the entry to the Borderbuster e-newsletter and include our sign-up link. Thank you.


Small Business Trends founder Anita Campbell has invited Laurel to be a regular global small business contributor to the American Express OPEN Forum blog . Anita
serves as its Chief Editor. Check out Laurel's second entry here and if you like it, click on the "found it useful" button:

Download our latest report, "How to Do Business in Central America and the Dominican Republic:"
http://www.globetrade.com -- look for the JUST RELEASED button, or access it here

We listened and now we are delivering results with a brand new (really a work-in-progress) global business tool developed especially for all our friends, fans, colleagues and peers. The GlobeTrade Wiki Community is a platform where you can connect and help each other. Share a story, edit information, add knowledge, collaborate and, collectively, grow your businesses globally. We are so excited and hope you like what you experience. This gives you something to talk about. Use it to your advantage. GlobeTrade continues to work for you, not the other way around.

To join, go here (it's complimentary):

It takes about a minute to sign up (don't let the age question deter you from joining). After that, create your own profile and add your picture so we can get to know you better. Together, we can change the world and make it a better place to live.

Looking forward to having you on board! See you there.

Remember that the world offers magic to all of us.

Laurel and the GlobeTrade Team


Subscriber Exclusive Consumer goods regarded as workaday in their home countries often gain luxury cachet when launched in a foreign land.

Read more at BusinessWeek


Subscriber Exclusive Enjoy. And remember, there is no such thing as a universal attitude. These are just guidelines, so if in doubt while visiting a foreign country, ask.

• In Italy, don't leave the table during dinner. It's considered rude.

• In Kenya, behave formally when dining. Wash your hands before and after eating, and don't use your left hand while eating.

• In Russia, do not begin eating before the host tells you to start; don't put your elbows on the table, but do keep your hands visible on the table and not in your lap; and use bread to soak up sauce or gravy.

• In Ukraine, partake in toasts because it is a very important part of Ukraine's social culture. If you don't drink alcohol, blame it on a medical problem. Ukrainians can sometimes be suspicious of people who don't drink. And don't clink glasses during a toast if you aren't drinking alcohol.

• In Latvia, do not begin eating until the host begins or until you are invited to do so; don't put your napkin on your lap – leave it on
the table; and finish all the food on your plate.

Source: Etiquette for the World Traveler

BUSINESS TIP(S) OF THE MONTH … Transparency International

Transparency International, the global civil society organization leading the fight against corruption, brings people together in a
powerful worldwide coalition to end the devastating impact of corruption on men, women and children worldwide. TI's mission is to create change towards a world free of corruption.

Learn more here

If you need help with anything, contact GlobeTrade
(team@globetrade.com | mailto:team@globetrade.com)!

This Issue Is Brought to You By SPONSOR

Could your company benefit from reaching our loyal subscriber base of global business enthusiasts? Please contact Laurel Delaney at ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) for details.


*Subscriber Exclusive*

More and more small business owners are looking to tap overseas markets. They realize exports are their biggest growth opportunity, and some banks are beginning to realize that opportunity includes them.

Find out why here

6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured in The Wall

Street Journal 9/9/08

Looking Abroad For a Bigger Boost in Business
By Raymund Flanez

For three years, David Rosenberg, co-founder and chief executive of a concrete-product maker, had thought about doing business overseas. But the timing just wasn't right.

Until now.

With slowing domestic commercial and residential construction, Hycrete Inc. is putting a bet on growth abroad this year. And it seems to be paying off.

"The U.S. market is an established market," Mr. Rosenberg says. "If you look at India, Europe and the Middle East, you see decades of underdevelopment and underinvestment there. The construction boom that's taking hold in those markets is tremendous … We're also going where the money is."

The Carlstadt, N.J.-based company says its products are being used in the construction of the tallest residential tower in India and mall projects in Eastern Europe. The company also is getting in on the Middle East's green building boom. Hycrete's product is a water-based chemical mixture called Hycrete Elite that is mixed into concrete to make it water- and corrosion-proof.

With a shaky U.S. economy hurting domestic sales and a weak dollar making U.S.-made goods more attractive to foreign buyers, a rising number of small companies are shelving domestic growth, for now at least, and are seeking bigger opportunities abroad. For some, it is an initial foray. Others already have dipped their toes in foreign markets but are now diving in. Some others are forming partnerships or affiliate deals to facilitate their entry into an unproven market.

"There is so much focus on foreign markets at this time ... because of the state of the U.S. economy, which adversely affects sales volume and prices," says Raphael Amit, a professor of entrepreneurship at the Wharton School of Business at the University of Pennsylvania. "Yet in overseas markets, U.S. manufacturers and service providers can compete
effectively and realize substantial profits due to favorable exchange rates." He adds that "expenses are in dollars and revenues are in currencies that are stronger."

Although the dollar has surged over the past few months, since 2006 the U.S. currency has lost 11.5% of its value against the currencies of major trading partners, according to Federal Reserve data.

Small businesses are "struggling in their own market, so they have to be creative and innovative and find new approaches to grow their business," says Laurel Delaney, president and founder of Globetrade.com, a consulting and marketing solutions company for entrepreneurs seeking international expansion.

Read the rest of the article here at The Wall Street Journal

Got a story to share? We'd love to hear from you. E-mail info@globetrade.com (mailto:info@globetrade.com) and put "Got a story"
in the subject line and then let us know what you have in mind. We cannot guarantee your tale will be published, but we'll do our best!


*Subscriber Exclusive*

Q: To Ask The Expert,

With the financial markets in such turmoil, do you really think entrepreneurs and small businesses are in a position to capture global
market share?

A: From Laurel,

Absolutely. And we talked about this very same subject with Matthew Bandyk of U.S. News & World Report. Find the entire interview here.

The Global Entrepreneurial Revolution:
-> Got a question or a comment? Good. Send it here: info@globetrade.com (mailto:info@globetrade.com).



*Subscriber Exclusive*

SBA's "Breaking into the Trade Game: A Small Business Guide to Exporting" was translated into Spanish by Argentina's Chamber of xporters and will be disseminated as a joint effort between the Argentinean Chamber and the Small and Medium Enterprise Congress of he Americas on International Trade.

Click here to download your PDF report now



*Subscriber Exclusive*

When Mitch Free first went to China, he didn't know a thing about the place. He listened. He learned. He was respectful and polite. Now he gets it, and his business is booming.

Read more here at Inc.com


*Subscriber Exclusive*

As we have said time and time again, we can always learn a thing or two from the BIG boys. See how P&G built a world-class organic growth engine by investing in people.

Read all about it at Strategy & Business


*Subscriber Exclusive*

Some small companies say they are no longer able to get loans from newly cautious banks as credit tightens across the country, and even hose who do qualify are increasingly reluctant to borrow and expand, fearful of overextending themselves in the midst of the financial crisis.

You have to wonder: Why did the author not ask the business owners about global expansion efforts?

Find out more at The New York Times

You might also want to visit this Q&A chat at Linked In with Chad Moutray, Chief Economist & Director of Economic Research at the U.S. Small Business Administration, Office of Advocacy. He was quoted in The New York Times article. He poses the following question: What measures should small businesses take to weather this economic downturn?

The responses are worth reading.


*Subscriber Exclusive*

Miri Market is a blog about what it takes to be a woman entrepreneur and is authored by Anne Florenzano. Anne is also a member of our Wiki http://globetrade.wetpaint.com) and on occasion blogs about globalization.

Find out what it means here:


"GODZILLA Global Marketing! – The Essentials To Building A Successful
Global Business" will help you:

 Build a living global brand.
 Understand the importance of local and global strategic alliances.
 Develop a high global business IQ.
 Create an export dream team.
 Implement a seven-degree global action plan.
 Consider global marketing as a career … and more!

"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages – is U.S. $8.95. You can buy a copy quickly and securely through PayPal, which accepts all major credit cards (and you don't even need a PayPal account). Once payment is received, your book is on the way! Enjoy.

Click here for more information:

Click here to buy it now:

[Laurel here … thanks to so many of you who have already purchased a copy!]


*Subscriber Exclusive*

If you can think wild thoughts, then you can most certainly go global.

Design*Sponge is a daily website dedicated to home and product design run by Brooklyn-based writer, Grace Bonney. Launched in August of 2004, Design*Sponge features store and product reviews, sale and contest announcements, new designer profiles, trend forecasting and store/studio tours. Find out why it currently has more than 30,000 daily readers. We love it for all its wonderful photos.

Click here to devour Design*Sponge:

(Remember, inaction is the worst kind of failure.)

***We welcome suggestions for Take a Walk On The Wild Side. Early responses have the best chance of being published. Please include your title, company affiliation, location and email address. We reserve the right to solicit and edit suggestions.***


*Subscriber Exclusive*

"In order to be irreplaceable one must always be different." ~ Coco Chanel




U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution

THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business
THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot Overseas
WE, INC.: How To Provide Great Global Customer Service

USATODAY.com: Small U.S. firms make big global sales

U.S. NEWS & WORLD REPORT: Falling dollar Pinches Small Businesses

U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline

LAUREL'S ENTREPRENEUR COLUMN: Going Local. You can't do it all on your own, especially in a new country.
• PARCEL MAGAZINE ARTICLE: Leaving the Country:
Learn about the extremity of small businesses' unwillingness to go global and how the UPS Business Monitor report helps us understand why .

SMALL BUSINESS TRENDS: What's Ahead in Our Brave New Cyberworld.

Check out our new look:
We've added an Idea Lab section!
The Global Small Business Blog
For your global entrepreneurial development needs.
to find out why women are leaving Corporate America for entrepreneurship.
audio post card from Laurel!
do you Squidoo? We do! Find out why.
to order Laurel's first e-book, "Insanely Global!"

• Listen to an archived broadcast of Laurel Delaney talking about
what it takes to go global:

• Listen to podcasts as global trade experts (including Laurel Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally: http://tinyurl.com/5wcamj and http://tinyurl.com/6hgfnn

• Download a voter-supported FREE global manifesto authored by Laurel
  Delaney: for learning how to go global.

Explore Scribd and learn something new about going global:

C. REMINDER. "Borderbuster" may be distributed freely, provided that the distribution is without charge, that the issue is distributed complete and unaltered, and that all copies retain the Global TradeSource, Ltd. copyright notice.

*** Whether you are looking for an opportunity or have a vacancy to fill, please email your concise (no more than 80 words) copy to info@globetrade.com  

That's it for October. A special thanks to Bob Marovich, author, consultant and gospel music historian, for his editing assistance. He can be reached at bob@gospelmemories.co or visit his blog at http://blackgospel.blogspot.com/. Back with you in November. We enjoy the change in seasons this time of year. Hope you do too – wherever you are based.

The above information is provided as a service to GlobeTrade.com newsletter subscribers. Because information changes rapidly, feel free to call GlobeTrade.com Customer Service at (773) 381-1700 or e-mail info@globetrade.com (mailto:info@globetrade.com) for answers to specific questions and issues concerning "Borderbuster." This information is subject to change without notice.

This information is provided "as is" without warranty of any kind. GlobeTrade.com disclaims any and all warranties, including the implied warranties of merchantability and fitness for a particular purpose.  GlobeTrade.com will not be liable for any damages under any theory of law arising out of the provision of this information.

Other people are welcome to receive these FREE updates. If you know of individuals who would be interested in this information, advise them to send an e-mail to ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) with SUBSCRIBE BORDERBUSTER in the subject line, or just have them go to the "Sign Up!" area: http://www.globetrade.com/borderbuster.htm

"Borderbuster" may be distributed freely, provided that the distribution is without charge, that the issue is distributed complete
and unaltered, and that all copies retain the Global TradeSource, Ltd. copyright notice.

Copyright 2001-2008 by Global TradeSource, Ltd. All rights reserved.

• Reporters looking for a quick authoritative quote, background source or expert comment for a story, article, radio program or
television show? We'll be glad to help. Run out of story ideas? We can pitch in there too. Email ldelaney@globetrade.com
(mailto:ldelaney@globetrade.com) or call (773) 381-1700.

Global TradeSource, Ltd.
Online arm: GlobeTrade.com (http://www.globetrade.com)
6807 N. Lakewood, Suite LL
Chicago, IL 60626
773-381-1700 Of
773-381-7303 Fx
info@globetrade.com (mailto:info@globetrade.com)

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