GlobeTrade.com Monthly Newsletter - Borderbuster Digest No. 85: 12/5/08
Borderbuster Monthly E-Newsletter (No. 85): December 5, 2008
Distributed by GlobeTrade.com (http://www.globetrade.com) and Designed To Help Entrepreneurs, Small Businesses, Activists, Futurists, Academics, Executives and Corporate Risk-Takers Go Global.
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1. Welcome From The Publisher
2. Update For Our Readers
3. Overseas Tax Strategies*
4. Business and Cultural Tips: Have Some Fun!*
5. The Rise of Indian Manufacturing*
6. How I Went Global: Ongoing Series // Karen Thuermer
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. The dollar May Be Up, But Are You?*
10. Global Business in Iran*
11. Aspen Global Leadership Network*
12. Blog World: The Small Business Watchdog*
13. Laurel's e-Book: "GODZILLA Global Marketing!"
14. Take A Walk On The Wild Side (TAWOTWS)
15. Wind Behind Your Sail*
16. Miscellany: GlobeTrade in the News*
1. WELCOME FROM THE PUBLISHER
Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!
Thank you to so many of you who continue to spread the word about this e-newsletter by talking about it, forwarding it on to colleagues or by recommending it to your collaborators. As a result, we are growing rapidly and becoming known as the best-borderbuster-on-the-planet! Since 1985, we have helped more than one million entrepreneurs, small businesses, activists, futurists, academics, executives and corporate risk-takers go global through our books, articles, education and consulting services.
For those of you who just signed on, this is the latest edition of "Borderbuster," which is produced by author, speaker and educator Laurel Delaney -- herself a successful small business owner with years of experience in taking on the world with her knowledge, products and services. Every month, Laurel briefs you on the basics in all aspects of running a global business -- from finding customers to keeping them, from shipping products to getting paid, from learning about a different culture to becoming a true global netizen. She shares her passion for what is possible and continues to make significant and enduring contributions to the way the world does business.
Many of the articles featured here are marked *subscriber exclusive,* which means they do not appear on the GlobeTrade.com site or Global Small Business Blog (http://borderbuster.blogspot.com) -- an added value for members only. Yet if you become too busy to tackle everything here, just revert to the site or the blog to get your global dose for the month.
In this December issue, "Borderbuster" focuses on: the rise of Indian manufacturing; how the dollar is up but are you; and an interactive view of global business in Iran. Our special feature this month is "Small Business Takes To Export," by Karen Thuermer of World Trade Magazine. She authors a feature on how now is the moment for small business -- the little guys who have typically shied away from exporting -- to get into the action (refer to No. 6).
As many of you are aware, Laurel is an Entrepreneur magazine columnist covering the topic of going global. Her contributions focus on offering the latest relevant information on global small business. We'll share links to her columns as they become available (refer to No. 16).
Enjoy the great content and resources we bring you each month. We hope you learn something new here and apply it today. Membership is free but priceless! Now, let us be brave and fearless about conducting business in our world because, sooner or later, going global will prevail. Every global citizen will know how to do it. Don't be left behind! Start shaping your world today.
Thank you for your support of GlobeTrade.com. It means the world to us. Please contact Laurel if you have any questions, complaints, sound-offs, contributions or compliments concerning "Borderbuster." She'd love to hear from you, so go on and make her day! Her e-mail address is firstname.lastname@example.org (mailto:email@example.com).
Let's revolutionize our thinking, get started, bust a border and go global!
Make it great in '08,
The Team at GlobeTrade.com
P.S. Sometimes links don't work. If that's the case, please copy and
paste the link directly into your browser. And if you blog about one
of our features, please attribute the entry to the Borderbuster
e-newsletter and include our sign-up link
(http://www.globetrade.com/borderbuster). Thank you.
2. UPDATE FOR OUR READERS
REMINDER NO. 1: On January 2, 2009, we will launch a new social enterprise for women entrepreneurs who are interested in growing their business across borders. It's called Women Entrepreneurs GROW Global (WEGG) and can be found here:
Experts who have already agreed to be a part of this powerful and much needed initiative are:
• Anita Campbell, CEO, Small Business Trends, LLC
• Raman Chadha, Executive Director, Depaul University Coleman Entrepreneurship Center
• Linda Darragh, Director, Entrepreneurship program for the University of Chicago Booth School of Business
• Marsha Firestone, Ph.D., Founder and President, Women Presidents' Organization
• Dawn Harris, Ph.D., Director, Gannon Center for Women and Leadership, Loyola University Chicago
• Karen Kerrigan, President and CEO, Women Entrepreneurs, Inc.
• Carolyn Okels, Founding Partner, Small Business Labs
Please visit WEGG to learn more about our mission, vision and expert contributors. And, of course, let us know how we can improve on WEGG before our official 1/2/09 launch date. If you are interested in serving as a contributor or becoming a sponsor, please contact us at firstname.lastname@example.org (mailto:email@example.com) or call 773-381-1700.
REMINDER NO. 2: Laurel Delaney was chosen to participate in the World Entrepreneurship Forum 2008 (www.world-entrepreneurship-forum.com/) that was held in Evian, France from November 13-15, 2008. Under the high patronage of Mr. Nicolas Sarkozy, President of France, the World Entrepreneurship Forum is the first worldwide think-tank dedicated to
entrepreneurship and its role in society. Read more about it; the latest entry is accompanied by a group member photo:
REMINDER NO. 3: Listen to Laurel's podcast: 10 Ways To Go Global -- produced by Small Business Trends Radio, hosted by Anita Campbell, and Executive Producer Steve Rucinski.
Link to the show post: <http://tinyurl.com/6jfsal>
Link to audio file: <http://tinyurl.com/6y94lq>
Recap here in the Comment area: <http://tinyurl.com/6xb7qb>
REMINDER NO. 4: Small Business Trends
(http://www.smallbiztrends.com/) founder Anita Campbell has invited Laurel to be a regular global small business contributor to the
American Express OPEN Forum blog (http://blogs.openforum.com/). Anita serves as its Chief Editor. Check out Laurel's latest entry, "16 Ways To Dodge An Economic Crisis," and if you like it, click on the "found it useful" button: <http://tinyurl.com/6le3a5>
REMINDER NO. 5: Download our latest complimentary report, "How to Do Business in Central America and the Dominican Republic:"
http://www.globetrade.com -- look for the JUST RELEASED button, or access it here: <http://tinyurl.com/688mfv>
REMINDER NO. 6: We listened and now we are delivering results with a brand new (really a work-in-progress) global business tool developed especially for all our friends, fans, colleagues and peers. The GlobeTrade Wiki Community is a platform where you can connect and help each other. Share a story, edit information, add knowledge, collaborate and, collectively, grow your businesses globally. We are so excited and hope you like what you experience. This gives you something to talk about. Use it to your advantage. GlobeTrade continues to work for you, not the other way around.
To join, go here (it's complimentary): <http://globetrade.wetpaint.com/>
It takes about a minute to sign up (don't let the age question deter you from joining). After that, create your own profile and add your picture so we can get to know you better. Together, we can change the world and make it a better place to live.
Looking forward to having you on board! See you there.
Remember that the world offers magic to all of us.
Laurel and the GlobeTrade Team
3. OVERSEAS TAX STRATEGIES
Industry experts suggest a viable solution for managing property taxes in the United Kingdom.
Read more at Commercial Investment Real Estate (CIRE) Magazine: <http://tinyurl.com/6kypnc>
4. BUSINESS AND CULTURAL TIPS -- HAVE SOME FUN!
Enjoy. And remember, there is no such thing as a universal attitude.These are just guidelines, so if in doubt while visiting a foreign
• In India, Westerners visiting an Indian home might bring a bowl of fruit, a serving dish filled with sweets, or some attractive `sari'
• In Canada, if you are entertained in a private home, it would be courteous to take or send flowers to your hostess. Avoid sending
white lilies; they are associated with funerals.
• In Saudi Arabia, when invited to the home of an Arab businessman for dinner, skip your previous meal so that you have a keen appetite. Proper appreciation of a meal is shown by eating large quantities.
If a dinner invitation includes a man's wife, she probably will be separated to go and eat with the other women.
• In New Zealand, the natives like to talk about national and international politics, the weather, and sports. They appreciate
visitors who have an understanding of their culture.
• In Pakistan, the natives are not time conscious. They will, however, expect their Western visitors to arrive on time. Most
businesses are closed on Fridays.
Source: "Do's and Taboos Around The World" by Roger E. Axtell.
BUSINESS TIP(S) OF THE MONTH … RYPPLE
Rypple gets you quick, specific and private feedback from trusted advisers and co-workers. Use it frequently for honest advice that advances your career.
Learn more here (try it for free):
This Issue Is Brought to You By SPONSOR
Could your company benefit from reaching our loyal subscriber base of global business enthusiasts? Please contact Laurel Delaney at firstname.lastname@example.org (mailto:email@example.com) for details.
5. THE RISE OF INDIAN MANUFACTURING
As India's production capabilities increase, U.S. manufacturers would do well to craft a global strategy that addresses the emergence of this no-longer-slumbering giant.
Note: This article was authored before the Mumbai incident and published December 1.
Find out more at Industry Week: <http://tinyurl.com/6nn4jc>
6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured in World Trade Magazine (12/3/08)
Small Business Takes To Export By Karen E. Thuermer
With high fuel prices chipping away at profits, inflation rearing its ugly head and the banking crisis digging in deep, the prospects for business may appear bleak. But there's a bright spot. It's called exports.
And now is the moment for small business—the little guys who have typically shied away from export—to get into the action.
Exporting is critical to E.J. Ajax & Sons of Fridley, Minnesota. A third generation contract manufacturer of complex metal stampings for products from components for fire extinguishers to consumer appliances, this year 40 percent of its sales will be from foreign
"Exporting has made all of the difference in the world for us," states Erick Ajax, vice president. "Much of our domestic business is slow and even declining. But we will have a strong year this year."
Among the countries to where the company exports are Canada, Mexico, Western Europe, South Korea, China, and Saudi Arabia.
"Western Europe is booming for us," Ajax reveals. "One of the reasons is because of the weak dollar, which gives us a 20 percent advantage."
E.J. Ajax has been exporting for nearly a decade. The company employs only 50 people. Ajax stresses that much of its business comes as a result of customers who have an international reach and are expanding their facilities.
"We do a lot of design and development work in the United States or in collaboration with one of their European, Canadian, Mexican or Asian counterparts," he says.
While Ajax's success is the result of relationships the company has built domestically, he encourages small businesses to check out the resources that are available to small and mid-size businesses to jump-start exporting.
"Export growth has been a shot in the arm for U.S. manufacturers," exclaims John Engler, president and CEO of the National Association of Manufacturers (NAM). "While domestically-oriented manufacturing industries have been hurt by the housing-led domestic slowdown, export-intense manufacturing industries have seen production surge 17 percent since the fourth quarter of 2005, and production employment grow by 119,000."
Read the rest of the article here at World Trade Magazine: <http://tinyurl.com/55fkoz>
Got a story to share? We'd love to hear from you. E-mail firstname.lastname@example.org (mailto:email@example.com) and put "Got a story"
in the subject line and then let us know what you have in mind. We cannot guarantee your tale will be published, but we'll do our best!
7. A READER ASKS: Q&A
Q: To Ask The Expert, I want to expand my business in the market to which I currently export. What would you suggest that I do to increase exposure?
A: From Laurel,
Good to hear! You must be receiving an excellent return-on-your-export-investment to ask such a question. Presumably,
you have already estimated the market potential of your product line. And I hope you know whether it is homogeneous or not. For example, there are three main languages -- German, French and Italian -- in tiny Switzerland. You must factor this diversification in when considering export expansion models.
There are a number of steps you can take to further expand and increase exposure. Here are eight:
1. Review your distributorship agreement to make sure you are not legally bound to have only one representative in the overseas market to which you are exporting. This is based on the assumption that you are expanding your market coverage with an existing product line.
2. Determine whether local practices or regulations limit the use of a single distributor. There are numerous advantages to single
distribution -- from lower-cost shipping to more cost-effective advertising and marketing to greater clout in the marketplace. You
need to think this through before you begin to expand.
3. Communicate with your agent or distributor by letting him or her know that you are eager to expand to other parts of the country. This should take place after you pre-clear Points 1 and 2. Ask if they are interested in representing your company in a new geographic area -- provided they have done a good job up until now -- and find out if they are willing and able to take on this new responsibility. If not, then request a referral to someone who might be. Agents and distributors network constantly. Attend the same trade shows and belong to the same trade associations.
4. Contact the chambers of commerce in the country where you wish to expand. Explain your market position and highlight where you plan to go next and why. Ask for help. That's why they are there.
5. Contact your local trade association and request membership lists of its counterpart groups overseas. See if one matches up to yours. Contact the members on the list to see if they are interested in working with you.
6. Contact a binational group that brings together expatriates and Americans for joint action or through interests in several areas --
political, cultural, business or linguistic. In most foreign countries, binational chambers of commerce play a far more important
role in the local business community than they do in the United States. Membership is considered a sense of pride. They can help you meet foreign companies interested in making contact with potential U.S. business partners.
7. Exhibit at a trade show in the country where you wish to expand. Check with local chambers of commerce, your trade association or your distributor. They should be able to provide you a listing of show dates related to your industry.
8. Set up a warehouse in the overseas market. As your business develops, you should consider setting up a warehouse in the market, stocked with goods to be sold by a salaried staff. This will ensure you have total control over your product and customer base.
By taking advantage of these tips, you can gain greater access to the area you are currently exporting to, increase sales and look for new representation.
Good luck and let us know what happens.
Got a question or a comment? Good. Send it here:
8. EVERYBODY LOVES A FREEBIE: BEYOND BORDERS: THE GLOBAL INNOVATION 1000
This year's annual Booz & Company study of corporate R&D spending reveals, for the first time, where in the world the money is being spent -- and why. We can all – large and small -- benefit from understanding how investing wisely in an innovation footprint worldwide can generate better returns on your R&D investments than companies that exclusively keep their laboratories at home.
Find out more here: http://tinyurl.com/6da9op>
9. THE dollar MAY BE UP, BUT ARE YOU?
A stronger greenback is a mixed blessing to U.S. companies with big international operations. Read more here at CFO Magazine: <http://tinyurl.com/6q522e>
10. GLOBAL BUSINESS IN IRAN
The American Enterprise offers an interactive (open-source style which means companies can add their information) portrayal of global business in Iran. Be sure to check out the listing of companies doing business in Iran.
Find out more at The American Enterprise Institute: <http://tinyurl.com/63cnud>
11. ASPEN GLOBAL LEADERSHIP NETWORK
The Aspen Global Leadership Network (AGLN) is a worldwide community of entrepreneurial business, government and civil society leaders committed to values-based leadership. Through its programs, the AGLN is spurring these leaders --"Fellows" -- to move "from success to significance" and "from thought to action" by tackling the foremost societal challenges of our time.
Find out more at the Aspen Institute: http://tinyurl.com/6c3sbr>
12. BLOG WORLD: THE SMALL BUSINESS WATCHDOG
Chief Economist Dr. Chad Moutray talks with Jim Blasingame, The Small Business Advocate, about some of the challenges and opportunities for small businesses in the near future. There are some reasons to be optimistic.
Listen in here: <http://tinyurl.com/6mv9kv>
13. LAUREL'S LATEST e-BOOK: "GODZILLA GLOBAL MARKETING!"
"GODZILLA Global Marketing! – The Essentials To Building A Successful Global Business" will help you:
- Build a living global brand.
- Understand the importance of local and global strategic alliances.
- Develop a high global business IQ.
- Create an export dream team.
- Implement a seven-degree global action plan.
- Consider global marketing as a career … and more!
"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages – is U.S. $8.95. You can buy a copy quickly and securely through PayPal, which accepts all major credit cards (and you don't even need a PayPal account). Once payment is received, your book is on the way! Enjoy.
Click here for more information: <http://www.globetrade.com/books.htm>
Click here to buy it now: <http://tinyurl.com/yuufgr>
[Laurel here … thanks to so many of you who have already purchased a copy!]
14. TAKE A WALK ON THE WILD SIDE (TAWOTWS)
If you can think wild (or in this case, serious) thoughts, then you can most certainly go global.
Are you wondering what the world will be like in 2009? You're not alone.
Read what others are thinking over at the Economist and brace yourself for a rough ride:
<http://tinyurl.com/5vhqhd> (Remember, inaction is the worst kind of failure.)
We welcome suggestions for Take a Walk On The Wild Side. Early responses have the best chance of being published. Please include your title, company affiliation, location and email address. We reserve the right to solicit and edit suggestions.
15. WIND BEHIND YOUR SAIL
"The best way to predict the future is to invent it." ~ Alan Kay
LATE BREAKING NEWS
• GLOBETRADE IN THE NEWS:
U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution <http://tinyurl.com/4bwtyc>
THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business <http://tinyurl.com/5k6mwc>
THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot Overseas <http://tinyurl.com/6q9n4q>
WE, INC.: How To Provide Great Global Customer Service <http://tinyurl.com/5ry34z>
USATODAY.com: Small U.S. firms make big global sales <http://tinyurl.com/4tm8na>
U.S. NEWS & WORLD REPORT: Falling dollar Pinches Small Businesses <http://tinyurl.com/678dm8>
U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline <http://tinyurl.com/5zvrc3>
• LAUREL'S ENTREPRENEUR COLUMN: Global: Barriers to Entry. Expanding internationally? Avoid these 5 common errors.
• PARCEL MAGAZINE ARTICLE: Leaving the Country: Learn about the extremity of small businesses' unwillingness to go global. The UPS Business Monitor report helps us understand why. <http://tinyurl.com/2puay3>
• SMALL BUSINESS TRENDS: What's Ahead in Our Brave New Cyberworld. <http://tinyurl.com/2udun5>
PEOPLE + COMPANIES GETTING AHEAD
A. PLACES TO VISIT:
http://www.globetrade.com -- Check out our new look: We've added an Idea Lab section!
http://borderbuster.blogspot.com -- The Global Small Business Blog
http://www.laureldelaney.com -- for your global entrepreneurial development needs.
http://escapefromcorporateamerica.blogspot.com -- to find out why women are leaving Corporate America for entrepreneurship.
<http://tinyurl.com/34nlf5> -- audio post card from Laurel!
http://www.squidoo.com/borderbuster -- do you Squidoo? We do! Find out why.
http://www.ebookmall.com/ebook/65325-ebook.htm -- to order Laurel's first e-book, "Insanely Global!"
B. HERE'S WHAT'S ALWAYS FREE – RESOURCES YOU CAN USE:
• Listen to an archived broadcast of Laurel Delaney talking about
what it takes to go global: http://smbtrendwire.com/index.php?p=8
• Listen to podcasts as global trade experts (including Laurel Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally:
<http://tinyurl.com/5wcamj> and <http://tinyurl.com/6hgfnn>
• Download a voter-supported FREE global manifesto authored by Laurel Delaney:
http://www.changethis.com/sp-6.GlobalGuru -- for learning how to go global.
• Explore Scribd and learn something new about going global: <http://www.scribd.com/people/view/11846>
C. REMINDER. "Borderbuster" may be distributed freely, provided that the distribution is without charge, that the issue is distributed
complete and unaltered, and that all copies retain the Global TradeSource, Ltd. copyright notice.
Whether you are looking for an opportunity or have a vacancy to fill, please email your concise (no more than 80 words) copy to
That's it for December. A special thanks to Bob Marovich, author, consultant and gospel music historian, for his editing assistance. He can be reached at firstname.lastname@example.org
(mailto:email@example.com) or visit his blog at http://blackgospel.blogspot.com/. Back with you at the start of 2009. Happy Holidays. Bring joy to the world.
The above information is provided as a service to GlobeTrade.com newsletter subscribers. Because information changes rapidly, feel free to call GlobeTrade.com Customer Service at (773) 381-1700 or e-mail firstname.lastname@example.org (mailto:email@example.com) for answers to specific questions and issues concerning "Borderbuster." This information is subject to change without notice.
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and unaltered, and that all copies retain the Global TradeSource, Ltd. copyright notice.
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