Borderbuster Monthly E-Newsletter (No. 95): November 5, 2009
Distributed by GlobeTrade.com (http://www.globetrade.com) and Designed to Help Entrepreneurs, Small Businesses, Activists, Futurists, Academics, Executives and Corporate Risk-Takers Go Global.
This Issue Is Brought to You By Our Partner NetSuite
Take a FREE test drive of NetSuite, a completely integrated application to manage your entire business. Offering accounting, CRM,
support and service, and web store, NetSuite helps growing businesses like yours succeed.
See how you can save time and money today. Take a FREE test drive here:
We encourage you to forward this issue! Subscribe FREE!
1. Welcome From The Publisher
2. Update For Our Readers
3. Video Pirates' New Adversary: Chinese Web Sites*
4. Business and Cultural Tips: Have Some Fun!*
5. Young Entrepreneurs Get Tips From Facebook-Twitter*
6. How I Went Global: Ongoing Series // Laurel Delaney
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Dialing For Answers Calls Where Web Can't Reach*
10. The World's Best Companies*
11. Twitter World: BizStone*
12. Blog World: American Thinker*
13. Laurel's e-Book: "GODZILLA Global Marketing!"
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany: GlobeTrade in the News*
1. WELCOME FROM THE PUBLISHER
Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!
Thank you to so many of you who continue to spread the word about this
e-newsletter by talking about it, forwarding it on to colleagues or
recommending it to your collaborators. As a result, we are growing
rapidly and becoming known as the best-borderbuster-on-the-planet!
Since 1985, we have helped more than one million entrepreneurs, small
businesses, activists, futurists, academics, executives and corporate
risk-takers go global through our books, articles, education and
For those of you who just signed on, this is the latest edition of
"Borderbuster," which is produced by author, speaker and
educator Laurel Delaney -- herself a successful small business owner
with years of experience in taking on the world with her knowledge,
products and services. Every month, Laurel briefs you on the basics in
all aspects of running a global business -- from finding customers to
keeping them, from shipping products to getting paid, from learning
about a different culture to becoming a true global netizen. She shares
her passion for what is possible and continues to make significant and
enduring contributions to the way the world does business.
Many of the articles featured here are marked *subscriber exclusive,*
which means they do not appear on the GlobeTrade.com site or Global
Small Business Blog (http://borderbuster.blogspot.com) -- an added value
for members only. Yet if you become too busy to tackle everything here,
just revert to the site or the blog to get your global dose for the
In this November issue, "Borderbuster" focuses on: how young
entrepreneurs get tips from Facebook and Twitter; how a global social
entrepreneur is managing to get information to people in remote areas
who lack access to computers; and what are the world's best
companies. Our special feature this month is "From Local to Global
Small Business: 5 Best Practices That Make It Happen" by Laurel
Delaney for Intuit's The Small Business United Blog. She provides
five reasons why businesses are shifting from local to global (refer to
Enjoy the great content and resources we bring you each month. We hope
you learn something new here and apply it today. Membership is free but
priceless! Now, let us be brave and fearless about conducting business
in our world because sooner or later, going global will prevail. Every
citizen will know how to do it. Don't be left behind! Start
shaping your world today.
Thank you for your support of GlobeTrade.com. It means the world to us.
Please contact Laurel if you have any questions, complaints, sound-offs,
contributions or compliments concerning "Borderbuster."
She'd love to hear from you, so go on and make her day! Her e-mail
address is email@example.com (mailto:firstname.lastname@example.org).
Let's revolutionize our thinking, get started, bust a border and go
No boundaries in 2009,
The Team at GlobeTrade.com
P.S. Sometimes links don't work. If that's the case, please
copy and paste the link directly into your browser. And if you write or
blog about one of our features, please attribute the entry to the
Borderbuster e-newsletter and include our sign-up link
(http://www.globetrade.com/borderbuster). Thank you.
2. UPDATE FOR OUR READERS
REMINDER NO. 1: Watch Laurel's "live" online forum
(http://tinyurl.com/m7oxq3) at the June 2009 Small Business Online
Community powered by Bank of America. She discussed how to stay fit for
fast business growth even during tough economic times (and yes,
globalization came into play, too!).
REMINDER NO. 2: We launched a social enterprise for women entrepreneurs
interested in growing their business across borders. It's called
Women Entrepreneurs GROW Global (WEGG) and can be found here:
Experts who have already agreed to be part of this powerful and much
needed initiative are:
• Sharon Barner, Partner, Foley & Lardner
• Anita Campbell, CEO, Small Business Trends, LLC
• Raman Chadha, Executive Director of the Coleman Entrepreneurship
Center at DePaul University
• Linda Darragh, Director, Entrepreneurship Program for the
University of Chicago Booth School of Business
• Marsha Firestone, Ph.D., Founder and President, Women
• Suzy Fox, Ph.D., Associate Professor and Chair, HRER, Loyola
University Chicago, primary research on Successful Women Worldwide
• Dawn Harris, Ph.D., Director, Gannon Center for Women and
Leadership, Loyola University Chicago
• Mary Joyce, Network Director, U. S. Department of Commerce,
Midwest Export Assistance Center
• Karen Kerrigan, President and CEO, Women Entrepreneurs, Inc.
• Steve King, Founding Partner, Emergent Research
• Carolyn Ockels, Founding Partner, Small Business Labs
• Leslie Schweitzer, Senior Trade Advisor for the U.S. Chamber of
Commerce and Creator of the TradeRoots Initiative
Please visit WEGG to read recent entries and to learn more about our
mission, vision and expert contributors. If you are interested in
becoming a contributor or a sponsor, please contact us at:
email@example.com (mailto:firstname.lastname@example.org) or call
REMINDER NO. 3: Listen to Laurel's podcast: Ten Ways To Go Global
-- produced by Small Business Trends Radio, hosted by Anita Campbell and
Executive Producer Steve Rucinski.
Link to the show post: <http://tinyurl.com/6jfsal>
Link to audio file: <http://tinyurl.com/6y94lq>
Recap here in the Comment area: <http://tinyurl.com/6xb7qb>
REMINDER NO. 4: Small Business Trends (http://www.smallbiztrends.com/)
founder Anita Campbell has invited Laurel to be a regular global small
business contributor to the OPEN Forum by American Express OPEN blog
(http://blogs.openforum.com/). Anita serves as its Chief Editor. Check
out Laurel's latest entries here:
REMINDER NO. 5: Download our complimentary report, "An American
Trader in Japan:"
<http://www.globetrade.com> -- look for the JUST RELEASED button, or
access it here:
REMINDER NO. 6: We listened and now we are delivering results with a
global business tool developed especially for all our friends, fans,
colleagues and peers. The GlobeTrade Wiki Community is where you can
connect and help each other. Share a story, edit information, add
knowledge, collaborate and, collectively, grow your businesses globally.
We are excited about the new community and hope you like what you
experience. This gives you something to talk about. Use it to your
advantage. GlobeTrade continues to work for you, not the other way
To join, go here (it's complimentary):
It takes about a minute to sign up (don't let the age question deter
you from joining). After that, create your own profile and add your
picture so we can get to know you better. Together, we can change the
world and make it a better place to live. Looking forward to having you
on board! See you there.
REMINDER NO. 7: We are pleased to announce that The Global Small
Business Blog is now featured prominently on the home page of the
International Council for Small Business (http://www.icsb.org/). We are
honored and in exceptional company alongside Dr. Jeffrey Cornwall with
The Entrepreneurial Mind, one of the top 100 business blogs in the
world. Pay a visit when time permits and consider becoming a member
(full disclosure: Laurel is already a member of the ICSB). Find lots
of useful information to help you expand your business internationally.
REMINDER NO. 8: Laurel will be returning to France for the annual World
Entrepreneurship Forum (http://tinyurl.com/y8tvjcc) November 18-22, so
look for her blog posts on the Forum at The Global Small Business Blog
(http://borderbuster.blogspot.com). Her participation involves
contributing to the emergence of the new breed of global entrepreneurs.
Remember that the world offers magic to all of us.
Laurel and the GlobeTrade Team
3. VIDEO PIRATES' NEW ADVERSARY: CHINESE WEB SITES
Western companies hope China's domestic disputes will help Beijing
get serious about intellectual property theft.
Read the article at BusinessWeek:
4. BUSINESS AND CULTURAL TIPS -- HAVE SOME FUN!
Enjoy. And remember, there is no such thing as a universal attitude.
These are just guidelines, so if in doubt while visiting a foreign
• In France, socially, when invited to dinner it might be
appropriate to express your appreciation by sending flowers to the
hostess on the following day, but avoid red roses and chrysanthemums,
because the former suggest romance and the latter death.
• In Russia, for more ambitious gifts travelers take blue jeans,
professional sports team sweatshirts and jackets, sports footwear, and
even laptop computers. Be careful about taking large quantities of any
of these, however, because you will be suspected of trading on the black
• Worldwide, the seven deadliest sins of international
misunderstanding: local color, jargon, slang, officialese, humor,
vocabulary and grammar.
• In Mexico, tipping is a large chunk of working life. Wages there
are often so low that service workers depend heavily on gratuities.
You'll observe open palms. Even when you park a car on the street,
your `watchacaros' will appear and promise to "watch your
• In Japan, always allow business inferiors to bow lower and longer
than you. With equals, match bows, adding an extra one when you want to
show a slight edge of respect. When unsure of status, bow a shade less
low than the other person. With top man (or women), make sure you
outbow him or her even if it takes your knuckles to the floor!
• In New Zealand, one topic to avoid is racial issues. Do not
include New Zealand as part of Australia or "Australasia."
Source: "Do's and Taboos Around The World" by Roger E.
BUSINESS TIP(S) OF THE MONTH … Smartsheet: The Power of Done
With Smartsheet, you can track projects, sales pipelines, or any other
type of work with an online collaboration tool that your team will love.
Share. Coordinate. Get work done here:
*-*-*-*-*-* This Issue Is Brought to You By SPONSOR *-*-*-*-*-*
Could your company benefit from reaching our loyal subscriber base of
global business enthusiasts? Please contact Laurel Delaney at
email@example.com (mailto:firstname.lastname@example.org) for details.
5. YOUNG ENTREPRENEURS GET TIPS FROM FACEBOOK-TWITTER
What do you do when your startup enterprise hits a global spotlight
before you are ready?
Read the article to find out clues here:
6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured in Intuit's
The Small Business United Blog on October 22nd: The following article
provides five reasons why businesses are shifting from local to global.
Forward the article to anyone you know who might benefit from it.
From Local to Global Small Business: 5 Best Practices That Make It
By Laurel Delaney
Looking ahead ten years, it is easy for me to see that nearly every
single person on the planet will have a global small business that
hopefully will become BIG someday. This evolution will be similar to
the shift from black and white television to color. If you had tried to
watch black and white television for the rest of your life — which
some consumers attempted to do because they didn't have the money to
buy a color set or hated change — that set someday would die. At
some point, to repair it would have cost far more than a brand new color
TV. So whether they liked it or not, consumers had to move with the
masses and upgrade to the new color technology. They soon discovered it
was the coolest invention ever and the best investment that money could
buy! That's how I envision the radical shift from small business to
global small business.
Here are five reasons why it's happening.
1. Innovation. It's cool and ageless, as we can see by the
widespread use of social-media and networking sites; innovation is only
going to keep growing and getting better. It's a way to thrive in
an increasingly complex and connected world. We have to accept this,
master the disruptive breakthroughs as fast as possible and stay ahead
of it as best we can by making optimum use of its capabilities for
growing our small businesses into global powerhouses.
Just like entrepreneurship is not for the weak at heart, innovation
isn't either, for it requires risk, a tolerance for failure and the
ability to make a move on every brilliant idea that flies across your
desk. Small businesses that are poised to come out of the downturn on
top will be those that learn how to use innovation to drive growth (both
revenue and profits) and productivity.
2. Technology. Inasmuch as we need innovation to keep technology
interesting, we also need technology for the sake of constant change and
affordability. It has never been easier to test new ideas for pennies
and at lightning speed. For instance, look at the astronomical growth
in blogs, Twitter and LinkedIn. Mobile gadgets too will continue to get
smaller and more powerful, bolstering the case that going global will be
a prerequisite for long-term success.
Whether you are on a beach or in your PJs, your work will get done
worldwide provided accessibility is your middle name. Cloud computing,
the next new growth environment, will play a major role for SMBs in
application delivery. Someday, not too far off in the future, customers
anywhere in the world with a mobile device will be able to text you
their next big container order, and all you will have to do is hit four
keystrokes (ASPD): Acknowledge, Ship, Payment and Delivery. That's
it. All of it will be pre-programmed as a typical online process for an
international sales transaction. Go buy those PJs! …
Read the rest of the article here at Intuit's The Small Business
United Blog (10/22/09):
-> Got a story to share? We'd love to hear from you. E-mail
email@example.com (mailto:firstname.lastname@example.org) and put "Got a
story" in the subject line and then let us know what you have in
mind. We cannot guarantee your tale will be published, but we'll do
7. A READER ASKS: Q&A
Q: To Ask The Expert,
Based in Iowa City, Iowa, we manufacture Chicago-style pizza and I am
wondering if there is an export market for it? Is there a good place on
the Web to help me determine if this is a viable growth option for our
A: For learning about agriculture exports, my favorite is the USDA
Foreign Agricultural Service (FAS):
It provides everything from the latest news to downloadable export sales
reports -- for free. I suggest you drop in on them and when you're
finished there, work your way over to BuyUSA
(http://www.buyusa.gov/home/) for country specific market reports and
industry contacts, which will help further your mission.
-> Got a question or a comment? Good. Send it here:
8. EVERYBODY LOVES A FREEBIE: SPECIAL REPORT: DOING BUSINESS WITH NO
Entrepreneur has a guide to fully mobilize your business – including
the best gizmos to get the job done.
Learn more here:
9. DIALING FOR ANSWERS WHERE WEB CAN'T REACH
Each day, Ms. Muhima and two other young women at this small call center
on the outskirts of Uganda's capital city answer about 40 calls.
They are operators for Question Box, a free, nonprofit telephone hot
line that is meant to get information to people in remote areas who lack
access to computers.
Read more here at NYTimes.com:
10. THE WORLD'S BEST COMPANIES
A commitment to innovation, diversified portfolios, aggressive
expansion, strong leadership, and a clear vision for the
future—these are just some of the strategies employed by the best
companies to get to the top of the World's Best Companies/Global Top 40
list compiled for BusinessWeek by management consulting firm A.T.
Could your company make this list someday?
Read more here at BusinessWeek:
11. TWITTER WORLD: EACH MONTH WE WILL FEATURE SOMEONE WE FOLLOW ON
Keep current with Isaac "Biz" Stone, the co-founder of Twitter,
Inc. and you will join 1,458,404+ followers. Did you know he has also
made these places happen: Xanga, Blogger (which we use as a platform
for The Global Small Business Blog), Odeo and Obvious? Pay a visit
And don't forget to follow Laurel:
12. BLOG WORLD: American Thinker
American Thinker blog is a daily Internet publication devoted to the
thoughtful exploration of issues of importance to Americans.
Contributors are accomplished in fields beyond journalism, and animated
to write for the general public out of concern for the complex and
morally significant questions on the national agenda. Discover why,
according to Technorati, they are featured in the top 100 blogs in the
Read more here at American Thinker:
13. LAUREL'S LATEST e-BOOK: "GODZILLA GLOBAL MARKETING!"
"GODZILLA Global Marketing! – The Essentials To Building A
Successful Global Business" will help you:
-> Build a living global brand.
-> Understand the importance of local and global strategic alliances.
-> Develop a high global business IQ.
-> Create an export dream team.
-> Implement a seven-degree global action plan.
-> Consider global marketing as a career … and more!
"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages -- is
U.S. $8.95. You can buy a copy quickly and securely through PayPal,
which accepts all major credit cards (and you don't even need a PayPal
account). Once payment is received, your book is on the way! Enjoy.
Click here for more information:
Click here to buy it now:
[Laurel here … thanks to so many of you who have already purchased a
14. TAKE A WALK ON THE WILD SIDE (TAWOTWS)
If you can think wild thoughts, then you can most certainly go global.
With Yahoo's Pipes, you can aggregate, manipulate, and mash up
content from around the web.
Go rewire the web here:
(Remember, inaction is the worst kind of failure.)
***We welcome suggestions for Take a Walk On The Wild Side. Early
responses have the best chance of being published. Please include your
title, company affiliation, location and email address. We reserve the
right to solicit and edit suggestions.***
15. WIND BEHIND YOUR SAIL
"There is nothing in life so difficult that it cannot be overcome.
This faith can move mountains. It can change people. It can change the
world. You can survive all the great storms in your life." ~ Dr.
Norman Vincent Peale
---------->>>>>>>>>> LATE BREAKING NEWS <<<<<<<<<<----------
• GLOBETRADE IN THE NEWS:
TOP HOSTS: Study Finds SMBs Optimistic About Economic Turnaround
Despite Desire for More Government Support
U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution
THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business
THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot
WE, INC.: How To Provide Great Global Customer Service
USATODAY.com: Small U.S. Firms Make Big Global Sales
U.S. NEWS & WORLD REPORT: Falling Dollar Pinches Small Businesses
U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline
• LAUREL'S ENTREPRENEUR COLUMN: Global: Barriers to Entry.
Expanding Internationally? Avoid these 5 common errors.
• PARCEL MAGAZINE ARTICLE: Leaving the Country: Learn about the
extremity of small businesses' unwillingness to go global. The UPS
Business Monitor report helps us understand why.
• SMALL BUSINESS TRENDS: What's Ahead in Our Brave New
>>>>>>>> PEOPLE + COMPANIES GETTING AHEAD <<<<<<<<
A. PLACES TO VISIT:
http://www.globetrade.com -- Check out our new look: We've expanded
our Idea Lab section and have a new, more powerful web host: Verio
(www.verio.com). We love'em! Full disclosure: We are a Verio
customer and serve as their independent global SMB consultant. Watch
for more good things to come!
http://borderbuster.blogspot.com -- The Global Small Business Blog
http://www.laureldelaney.com -- for your global entrepreneurial
http://escapefromcorporateamerica.blogspot.com -- to find out why women
are leaving Corporate America for entrepreneurship. And be sure to
check out our NEW look!
<http://tinyurl.com/34nlf5> -- audio post card from Laurel!
http://www.squidoo.com/borderbuster -- do you Squidoo? We do! Find out
http://www.ebookmall.com/ebook/65325-ebook.htm -- to order Laurel's
first e-book, "Insanely Global!"
B. HERE'S WHAT'S ALWAYS FREE – RESOURCES YOU CAN USE:
• Listen to an archived broadcast of Laurel Delaney talking about
what it takes to go global:
• Listen to podcasts as global trade experts (including Laurel
Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally:
• Download a voter-supported FREE global manifesto authored by
http://www.changethis.com/sp-6.GlobalGuru -- for learning how to go
• Explore Scribd and learn something new about going global:
C. REMINDER. "Borderbuster" may be distributed freely,
provided that the distribution is without charge, that the issue is
distributed complete and unaltered, and that all copies retain the
Global TradeSource, Ltd. copyright notice.
*** Whether you are looking for an opportunity or have a vacancy to
fill, please email your concise (no more than 80 words) copy to
email@example.com (mailto:firstname.lastname@example.org). ***
That's it for November. A special thanks to Bob Marovich, author,
grant writer and gospel music historian, for his editing assistance. He
can be reached at email@example.com (mailto:firstname.lastname@example.org)
or visit his blog at
http://www.theblackgospelblog.com/. Be grateful for all the abundances
you have in life. Back with you in time to celebrate the holidays!
The above information is provided as a service to GlobeTrade.com
newsletter subscribers. Because information changes rapidly, feel free
to call GlobeTrade.com Customer Service at (773) 381-1700 or e-mail
email@example.com (mailto:firstname.lastname@example.org) for answers to specific
questions and issues concerning "Borderbuster." This
information is subject to change without notice.
This information is provided "as is" without warranty of any kind.
GlobeTrade.com disclaims any and all warranties, including the implied
warranties of merchantability and fitness for a particular purpose.
GlobeTrade.com will not be liable for any damages under any theory of
law arising out of the provision of this information.
Copyright 2001-2009 by Global TradeSource, Ltd. All rights reserved.
• Reporters looking for a quick authoritative quote, background
source or expert comment for a story, article, radio program or
television show? We'll be glad to help. Run out of story ideas?
We can pitch in there too. Email email@example.com
(mailto:firstname.lastname@example.org) or call (773) 381-1700.
Global TradeSource, Ltd.
Online arm: GlobeTrade.com (http://www.globetrade.com)
6807 N. Lakewood, Suite LL
Chicago, IL 60626
- GlobeTrade.com Monthly Newsletter - Borderbuster Digest No. 85: 12/5/08
- Borderbuster Monthly E-Newsletter (No. 89): April 6, 2009
- Borderbuster Monthly E-Newsletter (No. 88): March 5, 2009
- Borderbuster Monthly E-Newsletter (No. 94): October 5, 2009
- Borderbuster Monthly E-Newsletter (No. 92): August 5, 2009