Home  > GlobeTrade.com Monthly Newsletter - Borderbuster Digest No. 87 : February 5, 2009
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GlobeTrade.com Monthly Newsletter - Borderbuster Digest No. 87 : February 5, 2009

Distributed by GlobeTrade.com (http://www.globetrade.com) and Designed To Help Entrepreneurs, Small Businesses, Activists, Futurists, Academics, Executives and Corporate Risk-Takers Go Global.

-This Issue Is Brought to You By Our Partner NetSuite

Take a FREE test drive of NetSuite, a completely integrated application to manage your entire business. Offering accounting, CRM, support and service, and web store, NetSuite helps growing businesses like yours succeed.

See how you can save time and money today. Take a FREE test drive here: <http://tinyurl.com/3bdsjl>

We encourage you to forward this issue! Subscribe FREE!


1. Welcome From The Publisher
2. Update For Our Readers
3. Where Is Home For The Global Firm?*
4. Business and Cultural Tips: Have Some Fun!*
5. China Has Dodged a U.S.-Style Depression – So Far*
6. How I Went Global: Ongoing Series // Laurel Delaney
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Running a Tight Ship*
10. The Global Business Person*
11. Botox for Barbie*
12. Blog World: WEGG
13. Laurel's e-Book: "GODZILLA Global Marketing!"
14. Take A Walk On The Wild Side (TAWOTWS)
15. Wind Behind Your Sail*
16. Miscellany: GlobeTrade in the News*


Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!

Thank you to so many of you who continue to spread the word about this e-newsletter by talking about it, forwarding it on to colleagues or by recommending it to your collaborators. As a result, we are growing rapidly and becoming known as the best-borderbuster-on-the-planet! Since 1985, we have helped more than one million entrepreneurs, small businesses, activists, futurists, academics, executives and corporate risk-takers go global through our books, articles, education and consulting services.

For those of you who just signed on, this is the latest edition of "Borderbuster," which is produced by author, speaker and
educator Laurel Delaney -- herself a successful small business owner with years of experience in taking on the world with her knowledge, products and services. Every month, Laurel briefs you on the basics in all aspects of running a global business -- from finding customers to keeping them, from shipping products to getting paid, from learning about a different culture to becoming a true global netizen. She shares her passion for what is possible and continues to make significant and enduring contributions to the way the world does business.

Many of the articles featured here are marked *subscriber exclusive,* which means they do not appear on the GlobeTrade.com site or Global Small Business Blog (http://borderbuster.blogspot.com) -- an added value for members only. Yet if you become too busy to tackle everything here, just revert to the site or the blog to get your global dose for the month.

In this February issue, "Borderbuster" focuses on: where is home for the global firm; how China has dodged a U.S.-style depression; and how Mattel's iconic Barbie doll is getting a marketing makeover.  Our special feature this month is "Top 10 Global Trends for Small Businesses for 2009," by Laurel Delaney of GlobeTrade. She gives a glimpse of the future for Small Business Trends (refer to No. 6).

In case you are unaware, Laurel is a regular contributor to the American Express OPEN Forum blog. Her contributions focus on offering the latest relevant information on global small business. We'll share links toher entries as they become available (refer below in the Update For Our Readers section).

Enjoy the great content and resources we bring you each month. We hope you learn something new here and apply it today. Membership is free but priceless! Now, let us be brave and fearless about conducting business in our world because, sooner or later, going global will prevail. Every global citizen will know how to do it. Don't be left behind! Start
shaping your world today.

Thank you for your support of GlobeTrade.com. It means the world to us. Please c=ontact Laurel if you have any questions, complaints, sound-offs, contributions or compliments concerning "Borderbuster."  She'd love to hear from you, so go on and make her day! Her e-mail address is ldelaney@globetrade.com (mailto:ldelaney@globetrade.com).

Let's revolutionize our thinking, get started, bust a border and go global!

No boundaries in 2009, The Team at GlobeTrade.com

P.S. Sometimes links don't work. If that's the case, please copy and paste the link directly into your browser. And if you blog
about one of our features, please attribute the entry to the Borderbuster e-newsletter and include our sign-up link (http://www.globetrade.com/borderbuster). Thank you.



REMINDER NO. 1: We launched a new social enterprise for women entrepreneurs who are interested in growing their business across borders. It's called Women Entrepreneurs GROW Global (WEGG) and can be found here:


Experts who have already agreed to be a part of this powerful and much needed initiative are:

• Sharon Barner, Partner, Foley & Lardner
• Anita Campbell, CEO, Small Business Trends, LLC
• Raman Chadha, Executive Director, Depaul University Coleman Entrepreneurship Center
• Linda Darragh, Director, Entrepreneurship Program for the University of Chicago Booth School of Business
• Marsha Firestone, Ph.D., Founder and President, Women Presidents' Organization
• Suzy Fox, Ph.D., Associate Professor and Chair, HRER, Loyola University Chicago, primary research on Successful Women Worldwide
• Dawn Harris, Ph.D., Director, Gannon Center for Women and Leadership, Loyola University Chicago
• Mary Joyce, Network Director, U. S. Department of Commerce, Midwest Export Assistance Center
• Karen Kerrigan, President and CEO, Women Entrepreneurs, Inc.
• Steve King, Founding Partner, Emergent Research
• Carolyn Okels, Founding Partner, Small Business Labs
• Leslie Schweitzer, Senior Trade Advisor for the U.S. Chamber of Commerce and Creator of the TradeRoots Initiative

Please visit WEGG to read recent entries and to learn more about our mission, vision and expert contributors. If you are interested in serving as a contributor or becoming a sponsor, please contact us at: ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) or call 773-381-1700.

REMINDER NO. 2: Listen to Laurel's podcast: 10 Ways To Go Global -- produced by Small Business Trends Radio, hosted by Anita Campbell, and Executive Producer Steve Rucinski. Link to the show post: <http://tinyurl.com/6jfsal> Link to audio file: <http://tinyurl.com/6y94lq>Recap here in the Comment area: <http://tinyurl.com/6xb7qb>

REMINDER NO. 3: Small Business Trends (http://www.smallbiztrends.com/) founder Anita Campbell has invited Laurel to be a regular global small business contributor to the American Express OPEN Forum blog (http://blogs.openforum.com/). Anita serves as its Chief Editor. Check out Laurel's latest entry, "Building Your Export Dream Team," and if you like it, click on the "found it useful"
button: <http://tinyurl.com/9dwlod> This is a series on how to begin going global with your product or service.

REMINDER NO. 4: Download our complimentary report, "How to Do Business in Central America and the Dominican Republic:" <http://www.globetrade.com> -- look for the JUST RELEASED button, or access it here: <http://tinyurl.com/688mfv>

REMINDER NO. 5: We listened and now we are delivering results with a a global business tool developed especially for all our  friends, fans, colleagues and peers. The GlobeTrade Wiki Community is a platform where you can connect and help each other. Share a story, edit information, add knowledge, collaborate and, collectively, grow your businessesglobally. We are excited about the new community and hope you like what you experience. This gives you something to talk about. Use it to your advantage. GlobeTrade continues to work for you, not the other way around.

To join, go here (it's complimentary): <http://globetrade.wetpaint.com/>

It takes about a minute to sign up (don't let the age question deter you from joining). After that, create your own profile and add your picture so we can get to know you better. Together, we can change the world and make it a better place to live. Looking forward to having you on board! See you there.

Remember that the world offers magic to all of us.

Laurel and the GlobeTrade Team



*Subscriber Exclusive*

The defining characteristics of what makes a firm belong to a country -- where it is incorporated, where it is listed, the nationality of its investor base, the location of headquarters functions -- are no longer bound to one country.

Read more at Harvard Business School, Working Knowledge: <http://tinyurl.com/ballyo>




*Subscriber Exclusive*

Enjoy. And remember, there is no such thing as a universal attitude. These are just guidelines, so if in doubt while visiting a foreign
country, ask.

• Worldwide, most businesswomen realize that they are still a novelty to the foreign men they deal with. However, they do not welcome being treated like creatures from another galaxy – or like decoration. The best policy is to ignore gender altogether and proceed as you would with any colleague.

• In many countries, including England, "What do you do?" translates as insulting at best. But in the U.S., it is the standard opening line when people meet socially. It means, of course, "what kind of work do you do, and for whom do you do it?" Be prepared for
it – it won't go away.

• Worldwide and in the U.S., land of the five-cent cigar (at one time), smoking is becoming as controversial as publicly admitting that you love the president or hate him. To be on the safe side, ask first if anybody minds if you smoke or wait to see what the others do. You simply have to be sensitive to the other side's position and let your conscience (plus an eye to making a sale) be your guide.

• Worldwide, giving can be worse than not giving at all. Americans are still slightly jumpy from the payola scandals of the fifties (and most recent!), and any hint that a business decision might have been influenced by gifts casts a shadow over everyone involved. Business gifts should be given after negotiations are over, if at all, preferably on a social occasion such as a last lunch or farewell drink. If the present is a personal one, never offer it while others are on hand unless it is well known that you and the recipient are close friends.

Source: "Do's and Taboos Around The World" by Roger E. Axtell.


The Printed Blog is the world's first daily newspaper comprised entirely of blogs and other user generated content. The result is a
revolutionary newspaper that reads and functions like a web feed – yet can still be enjoyed on the train or spread across the wine bar, for an uninterrupted, pleasurably tactile experience.

Learn more here: <http://www.theprintedblog.com>

And download the second issue here: <http://www.tpburl.com/cqj3yn>

- This Issue Is Brought to You By SPONSOR

Could your company benefit from reaching our loyal subscriber base of global business enthusiasts? Please contact Laurel Delaney at ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) for details.




*Subscriber Exclusive*

China's position in the global economy is much like that of the U.S. in 1929. But exports to the U.S. are keeping the Middle Kingdom going. Be sure to listen to Mandel's video clip, however grim it sounds.

Find out more at BusinessWorld: <http://tinyurl.com/byeg8z>


6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured in Small Business

Trends (1/21/09)


Top 10 Global Trends for Small Businesses for 2009 By Laurel Delaney

In looking ahead, what's new and different from our "Resolutions to Do Business Globally in 2008" article from last year? Not much. From embracing the world to exporting like mad to doing whatever it takes to survive (and thrive) in good times and bad — everything mentioned is still relevant.

And even our colleagues at Emergent Research were spot-on when they wrote about 10 trends that would impact small businesses in 2008. One ofthem was in line with our "exporting like mad" forecast:

"The declining dollar accelerates the long-term trend towards small business globalization: Several long-term trends are driving the growth of small business cross-border trade and the globalization of small business. These include increased global economic growth, reduced trade barriers and the growth of the Internet and other connectivetechnologies. Adding to these longer term trends is the decline of the US dollar versus almost all free-floating currencies. The dollar's decline is creating broad, new cross-border trade opportunities for small businesses and 2008 will see substantial growth in small business exports."

As the Fed cut short-term interest rates to nearly zero, exporting continues to remain strong. I am not an economist, nor do I pretend to be, so I had to do some serious critical thinking and deep reflecting about everything I have read over the past couple of months (looking for recurring themes and patterns that become trends) that might tell us what we need to know to prepare our businesses for globalization in 2009.

Here are the top 10 global small business trends for 2009:

1. Disruptive innovation will be both the coolest and hottest new growth strategy in 2009 because it will transcend all boundaries and transform businesses.

Clayton Christensen, a Harvard Business School professor who focuses on innovation, discusses this very same topic in "How Hard Times Can Drive Innovation." Also, a hip report by Trendwatching covers half a dozen consumer trends for 2009 and supports Christensen's, (and our) theory with prediction No. 6: Happy Ending. It states …

Read the rest of the article here at Small Business Trends: <http://tinyurl.com/cluuqd>

Got a story to share? We'd love to hear from you. E-mail info@globetrade.com (mailto:info@globetrade.com) and put "Got a
story" in the subject line and then let us know what you have in mind. We cannot guarantee your tale will be published, but we'll do
our best!



*Subscriber Exclusive*

Q: To Ask The Expert, What's the best way to start a business and eventually export?

A: From Oregon Business News (February 1, 2009):

Take a look at how Tom Lowles, Director of the Small Business Development Center at Portland Community College (Portland, Oregon, U.S.A.) responds. I think it might answer your question – especially the last part, which focuses on what's needed to export.

Got a question or a comment? Good. Send it here: info@globetrade.com (mailto:info@globetrade.com).



*Subscriber Exclusive*

Find free templates – from starting a consulting business to launching a wedding and event planning enterprise. It's all here
Go to BPlans:<http://tinyurl.com/8vk3sm>
Stuck on how to start a global business? Contact us!



*Subscriber Exclusive*

JDS Uniphase Corporation automates export compliance to gain more control over its growing business.

Read more here at Industry Week: <http://tinyurl.com/bft4qf>



*Subscriber Exclusive*

What are global skills? How are global skills acquired? How should a person act in a true global business context or environment? How does a person become global? What is required of the global citizen besides expertise and functional skills? There are specific technical and functional skills that are important to acquire and develop to be successful in the global environment. Here are the top seven.

Read more here at GoingGlobal.com: <http://tinyurl.com/9zsnmk>



*Subscriber Exclusive*

Mattel's iconic doll is getting a marketing makeover, led by a pink-tastic Shanghai concept store.

Read more at TIME Asia: <http://tinyurl.com/bkon6g>



*Subscriber Exclusive*

Women Entrepreneurs GROW Global (WEGG) expert contributor Raman Chadha, Director, Coleman Entrepreneurship Center, DePaul University, discusses how to get customers overseas.

Catch it here: <http://tinyurl.com/ca3dcz>



"GODZILLA Global Marketing! – The Essentials To Building A Successful Global Business" will help you:

  •   Build a living global brand.
  •   Understand the importance of local and global strategic alliances.
  •   Develop a high global business IQ.
  •   Create an export dream team.
  •   Implement a seven-degree global action plan.
  •   Consider global marketing as a career … and more!

"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages – is U.S. $8.95. You can buy a copy quickly and securely through PayPal, which accepts all major credit cards (and you don't even need a PayPal account). Once payment is received, your book is on the way! Enjoy.

Click here for more information: <http://www.globetrade.com/books.htm>

Click here to buy it now: <http://tinyurl.com/yuufgr>

[Laurel here … thanks to so many of you who have already purchased a copy!]



*Subscriber Exclusive*

If you can think wild (or in this case, serious) thoughts, then you can most certainly go global.

HELLO, My Name Is. As seen on ABC's 20/20. Find out how a guy who wears a nametag 24/7 has built a six-figure income salary for his business. <http://tinyurl.com/d2txdb>

(Remember, inaction is the worst kind of failure.)

***We welcome suggestions for Take a Walk On The Wild Side. Early responses have the best chance of being published. Please include your title, company affiliation, location and email address. We reserve the right to solicit and edit suggestions.***



*Subscriber Exclusive*

"Our work is the presentation of our capabilities." ~ Goethe




U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution <http://tinyurl.com/4bwtyc>

THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business <http://tinyurl.com/5k6mwc>

THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot Overseas <http://tinyurl.com/6q9n4q>

WE, INC.: How To Provide Great Global Customer Service <http://tinyurl.com/5ry34z>

USATODAY.com: Small U.S. firms make big global sales <http://tinyurl.com/4tm8na>

U.S. NEWS & WORLD REPORT: Falling dollar Pinches Small Businesses <http://tinyurl.com/678dm8>

U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline <http://tinyurl.com/5zvrc3>

LAUREL'S ENTREPRENEUR COLUMN: Global: Barriers to Entry.
Expanding internationally? Avoid these 5 common errors. <http://tinyurl.com/6jqbcd>

PARCEL MAGAZINE ARTICLE: Leaving the Country: Learn about the extremity of small businesses' unwillingness to go global. The UPS Business Monitor report helps us understand why. <http://tinyurl.com/2puay3>

SMALL BUSINESS TRENDS: What's Ahead in Our Brave New Cyberworld. <http://tinyurl.com/2udun5>

http://www.globetrade.com -- Check out our new look: We've added an Idea Lab section!
http://borderbuster.blogspot.com -- The Global Small Business Blog
http://www.laureldelaney.com -- for your global entrepreneurial development needs.
http://escapefromcorporateamerica.blogspot.com -- to find out why women are leaving Corporate America for entrepreneurship.
<http://tinyurl.com/34nlf5> -- audio post card from Laurel!
http://www.squidoo.com/borderbuster -- do you Squidoo? We do! Find out why.
http://www.ebookmall.com/ebook/65325-ebook.htm -- to order Laurel's first e-book, "Insanely Global!"


• Listen to an archived broadcast of Laurel Delaney talking about what it takes to go global:

• Listen to podcasts as global trade experts (including Laurel Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally: <http://tinyurl.com/5wcamj> and <http://tinyurl.com/6hgfnn>

• Download a voter-supported FREE global manifesto authored by Laurel Delaney: http://www.changethis.com/sp-6.GlobalGuru -- for learning how to go global.

• Explore Scribd and learn something new about going global: <http://www.scribd.com/people/view/11846>

C. REMINDER. "Borderbuster" may be distributed freely,
provided that the distribution is without charge, that the issue is distributed complete and unaltered, and that all copies retain the
Global TradeSource, Ltd. copyright notice.

Whether you are looking for an opportunity or have a vacancy to fill, please email your concise (no more than 80 words) copy to
info@globetrade.com (mailto:info@globetrade.com).

That's it for February. A special thanks to Bob Marovich, author, consultant and gospel music historian, for his editing assistance. He can be reached at bob@gospelmemories.com (mailto:bob@gospelmemories.com) or visit his blog at
http://blackgospel.blogspot.com/. Back with you in March. Stay warm,cozy and productive.
The above information is provided as a service to GlobeTrade.com newsletter subscribers. Because information changes rapidly, feel free to call GlobeTrade.com Customer Service at (773) 381-1700 or e-mail info@globetrade.com (mailto:info@globetrade.com) for answers to specific questions and issues concerning "Borderbuster." This information is subject to change without notice.

This information is provided "as is" without warranty of any kind. GlobeTrade.com disclaims any and all warranties, including the implied warranties of merchantability and fitness for a particular purpose.  GlobeTrade.com will not be liable for any damages under any theory of law arising out of the provision of this information.

Other people are welcome to receive these FREE updates. If you know of individuals who would be interested in this information, advise them to send an e-mail to ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) with SUBSCRIBE BORDERBUSTER in the subject line, or just have them go to the "Sign Up!" area: http://www.globetrade.com/borderbuster.htm

"Borderbuster" may be distributed freely, provided that the distribution is without charge, that the issue is distributed complete
and unaltered, and that all copies retain the Global TradeSource, Ltd. copyright notice.

Copyright 2001-2009 by Global TradeSource, Ltd. All rights reserved.

• Reporters looking for a quick authoritative quote, background source or expert comment for a story, article, radio program or
television show? We'll be glad to help. Run out of story ideas? We can pitch in there too. Email ldelaney@globetrade.com
(mailto:ldelaney@globetrade.com) or call (773) 381-1700.

Global TradeSource, Ltd.
Online arm: GlobeTrade.com (http://www.globetrade.com)
6807 N. Lakewood, Suite LL
Chicago, IL 60626
773-381-1700 Of
773-381-7303 Fx
info@globetrade.com (mailto:info@globetrade.com)


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