Borderbuster Monthly E-Newsletter (No. 89): May 5, 2009
Distributed by GlobeTrade.com (http://www.globetrade.com) and Designed
To Help Entrepreneurs, Small Businesses, Activists, Futurists,
Academics, Executives and Corporate Risk-Takers Go Global.
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- Welcome From The Publisher
- Update For Our Readers
- Operating Web Sites in Multiple Countries*
- Business and Cultural Tips: Have Some Fun!*
- Midwest Still Tops in Trade*
- How I Went Global: Ongoing Series // Neil Shister
- A Reader Asks: Q&A*
- Everybody Loves a Freebie -- repeat: FREE OFFER*
- The Competitive Edge – The Trillion-Dollar … *
- How Obama Can Get Cuba Open for Business*
- Misgovernance at the World Bank*
- Blog World: Philip Morris International
- Laurel's e-Book: "GODZILLA Global Marketing!"
- Take A Walk On The Wild Side (TAWOTWS))
- Wind Behind Your Sail*
- Miscellany: GlobeTrade in the News*
Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!
Thank you to so many of you who continue to spread the word about this
e-newsletter by talking about it, forwarding it on to colleagues or
recommending it to your collaborators. As a result, we are growing
rapidly and becoming known as the best-borderbuster-on-the-planet!
Since 1985, we have helped more than one million entrepreneurs, small
businesses, activists, futurists, academics, executives and corporate
risk-takers go global through our books, articles, education and
For those of you who just signed on, this is the latest edition of
"Borderbuster," which is produced by author, speaker and
educator Laurel Delaney -- herself a successful small business owner
with years of experience in taking on the world with her knowledge,
products and services. Every month, Laurel briefs you on the basics in
all aspects of running a global business -- from finding customers to
keeping them, from shipping products to getting paid, from learning
about a different culture to becoming a true global netizen. She shares
her passion for what is possible and continues to make significant and
enduring contributions to the way the world does business.
Many of the articles featured here are marked *subscriber exclusive,*
which means they do not appear on the GlobeTrade.com site or Global
Small Business Blog (http://borderbuster.blogspot.com) -- an added value
for members only. Yet if you become too busy to tackle everything here,
just revert to the site or the blog to get your global dose for the
In this May issue, "Borderbuster" focuses on: how to operate
web sites in multiple countries; why the Midwest still tops in trade;
and how Obama can get Cuba open for business. Our special feature this
month is "Inside World Trade: So Where Does Obama Stand on
Trade?," by Neil Shister for World Trade Magazine. He covers why
it's hard to determine if Obama has the political will to lead on
trade issues (refer to No. 6).
In case you are unaware, Laurel is a regular contributor to the American
Express OPEN Forum blog. Her contributions offer the latest relevant
information on global small business. We'll share links to her
entries as they become available (refer below in the Update For Our
Enjoy the great content and resources we bring you each month. We hope
you learn something new here and apply it today. Membership is free but
priceless! Now, let us be brave and fearless about conducting business
in our world because, sooner or later, going global will prevail. Every
global citizen will know how to do it. Don't be left behind! Start
shaping your world today.
Thank you for your support of GlobeTrade.com. It means the world to us.
Please contact Laurel if you have any questions, complaints, sound-offs,
contributions or compliments concerning "Borderbuster."
She'd love to hear from you, so go on and make her day! Her e-mail
address is firstname.lastname@example.org (mailto:email@example.com).
Let's revolutionize our thinking, get started, bust a border and go
No boundaries in 2009,
The Team at GlobeTrade.com
P.S. Sometimes links don't work. If that's the case, please
copy and paste the link directly into your browser. And if you blog
about one of our features, please attribute the entry to the
Borderbuster e-newsletter and include our sign-up link
(http://www.globetrade.com/borderbuster). Thank you.
2. UPDATE FOR OUR READERS
REMINDER NO. 1: We launched a social enterprise for women entrepreneurs
interested in growing their business across borders. It's called
Women Entrepreneurs GROW Global (WEGG) and can be found here:
Experts who have already agreed to be part of this powerful and much
needed initiative are:
• Sharon Barner, Partner, Foley & Lardner
• Anita Campbell, CEO, Small Business Trends, LLC
• Raman Chadha, Executive Director of the Coleman Entrepreneurship
Center at DePaul University
• Linda Darragh, Director, Entrepreneurship Program for the
University of Chicago Booth School of Business
• Marsha Firestone, Ph.D., Founder and President, Women
• Suzy Fox, Ph.D., Associate Professor and Chair, HRER, Loyola
University Chicago, primary research on Successful Women Worldwide
• Dawn Harris, Ph.D., Director, Gannon Center for Women and
Leadership, Loyola University Chicago
• Mary Joyce, Network Director, U. S. Department of Commerce,
Midwest Export Assistance Center
• Karen Kerrigan, President and CEO, Women Entrepreneurs, Inc.
• Steve King, Founding Partner, Emergent Research
• Carolyn Ockels, Founding Partner, Small Business Labs
• Leslie Schweitzer, Senior Trade Advisor for the U.S. Chamber of
Commerce and Creator of the TradeRoots Initiative
Please visit WEGG to read recent entries and to learn more about our
mission, vision and expert contributors. If you are interested in
becoming a contributor or a sponsor, please contact us at:firstname.lastname@example.org) mailto:email@example.com) or call 773-381-1700.
REMINDER NO. 2: Listen to Laurel's podcast: 10 Ways To Go Global
-- produced by Small Business Trends Radio, hosted by Anita Campbell,
and Executive Producer Steve Rucinski.
Link to the show post: http://tinyurl.com/6jfsal>
Link to audio file:
Recap here in the Comment area: http://tinyurl.com/6xb7qb>
REMINDER NO. 3: Small Business Trends (http://www.smallbiztrends.com/)
founder Anita Campbell has invited Laurel to be a regular global small
business contributor to the American Express OPEN Forum blog
(http://blogs.openforum.com/). Anita serves as its Chief Editor. Check
out Laurel's latest entries (specifically "The Art of Closing
the Export Deal" -- http://tinyurl.com/cejwrr here:
REMINDER NO. 4: Download our complimentary report, "How to Do
Business in Central America and the Dominican Republic:"
http://www.globetrade.com> -- look for the JUST RELEASED button, or
access it here:
REMINDER NO. 5: We listened and now we are delivering results with a
global business tool developed especially for all our friends, fans,
colleagues and peers. The GlobeTrade Wiki Community is a platform where
you can connect and help each other. Share a story, edit information,
add knowledge, collaborate and, collectively, grow your businesses
globally. We are excited about the new community and hope you like what
you experience. This gives you something to talk about. Use it to your
advantage. GlobeTrade continues to work for you, not the other way
To join, go here (it's complimentary):
It takes about a minute to sign up (don't let the age question deter
you from joining). After that, create your own profile and add your
picture so we can get to know you better. Together, we can change the
world and make it a better place to live. Looking forward to having you
on board! See you there.
Remember that the world offers magic to all of us.
Laurel and the GlobeTrade Team
3. OPERATING WEB SITES IN MULTIPLE COUNTRIES
Setting up Web sites for multiple countries is a common problem for
multinational businesses that want to have separate sites for each
country where they do business. There's a real risk that the search
engines will see them as duplicate content.
Read more at Search Engine Watch:http://tinyurl.com/cas3kw>
Enjoy. And remember, there is no such thing as a universal attitude.
These are just guidelines, so if in doubt while visiting a foreign
• In Thailand, it is customary to remove your shoes when entering a
Thai home. Avoid stepping on doorsills, where Thai tradition says a
• In Australia, people like to be given a firm handshake and called
by their names. Men often call their friends "mate" as well.
• In China, gifts of great value can cause embarrassment and
usually are not accepted by the Chinese.
• In Brazil, Portuguese is the native language.
• In the Caribbean, while English is the prevailing language, other
languages include Spanish, French and Dutch.
• In Lebanon, politeness requires that you accept the coffee or tea
you are offered.
Source: "Do's and Taboos Around The World" by Roger E.
BUSINESS TIP(S) OF THE MONTH … KEEP UP WITH SOCIAL NETWORKS
With Skimmer, you can keep up with several different social networking
sites at the same time. After the complimentary download, users can log
on to their Flickr, YouTube, Twitter, Facebook and Blogger accounts on a
To register and learn more, visit here:
Could your company benefit from reaching our loyal subscriber base of
global business enthusiasts? Please contact Laurel Delaney at
firstname.lastname@example.org (mailto:email@example.com) for details.
Ball State report card gives the Great Lakes region an 'A' for its
Find out more at Industry Week:
6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured in World Trade
Magazine (4/30/09): Some early mixed signals make it hard to determine
if Obama has the political will to lead on trade issues.
Inside World Trade: So Where Does Obama Stand on Trade?
By Neil Shister
As you read this, it'll be right around the first hundred days of
Barack Obama's presidency and the collective media talking heads are
sure to be in full-gale Category 5 `bloviation.' With a scant
few exceptions, I'd suggest you discount most of what you
hear—such is my sad disrespect for the rush to judgment that passes
for political wisdom these days.
Having made this professional disclaimer, though, I can't resist the
occasion to comment with respect to trade.
The Big Idea to take-away here is that, as yet, we really know very
little about the administration's free trade agenda. For the most
part, the subject has been pretty much off the screen, certainly at the
level of high profile Presidential proclamation.
The Bush administration struck a stance quite early on that it would be
pro-trade. No real surprise, it was a position consistent with the
interests of their business constituency and supported by organizations
like the U.S. Chamber of Commerce and National Association of
Obama is tougher to read. On the campaign, he struck a pretty tough
`America First' stance. His tepid support of NAFTA, for example,
was calculated to pander to disgruntled voters in the Rust Belt. In one
standard stump riff he'd call for tougher labor and environmental
protections in trade agreements.
As President, however, he's turned down the volume, acknowledging
that his campaign rhetoric was "overheated and amplified." But
it's worth noting that the administration acquiesced without
rebuttal to the Buy America clause in the stimulus package and—even
more tellingly—terminated the test trial to give certified Mexican
trucks cross-border access. (In retaliation, Mexico imposed
two-and-a-half billion dollars of tariffs on U.S. goods.) His support of
carbon cap-and-trade, while enlightened from an environmental
perspective, threatens to put U.S. traders at a disadvantage and trigger
disputes if other countries don't impose comparable costs on their
Read the rest of the article here at World Trade Magazine (April 30,
Got a story to share? We'd love to hear from you.
Efirstname.lastname@example.org (mailto:email@example.com) and put "Got a story"
and put "Got a
story" in the subject line and then let us know what you have in
mind. We cannot guarantee your tale will be published, but we'll do
1. Increases sales and profits (especially if fixed costs are tied to
domestic operations) = bigger chunk of growth gain.
2. Earns a greater return from a set of core competencies.
3. Generates economies of scale in production.
4. Enhances local competitiveness and opens up the way to larger, more
5. Creates jobs, productivity growth, and wealth.
6. Enlarges the pie of potential investors.
7. Insulates seasonal domestic (local) sales by finding new foreign
markets and selling excess production capacity.
8. Cuts costs through global outsourcing.
9. Reduces dependence on existing markets.
10. Capitalizes on tax advantages.
Hope it gets you going global! Good luck.
-> Got a question or a comment? Good. Send it here:
Yes, you read it right. One hundred percent (100%) free merchandise and
Go for it here:http://tinyurl.com/cuajay>
The United States must take steps now to participate in the high-growth
promise of these emerging economies.
Read more here at Industry Week:
President Obama can increase trade with Cuba without convincing Congress
to lift the embargo.
Read more here at BusinessWeek:
New research tells why misgovernance at the World Bank should be
Find out more at HBS Working Knowledge:
"GODZILLA Global Marketing! – The Essentials To Building A
Successful Global Business" will help you:Build a living global brand.
Implement a seven-degree global action plan.
Consider global marketing as a career … and more!
"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages -- is
U.S. $8.95. You can buy a copy quickly and securely through PayPal,
which accepts all major credit cards (and you don't even need a PayPal
account). Once payment is received, your book is on the way! Enjoy.
Click here for more information:http://www.globetrade.com/books.htm>
Click here to buy it now:http://tinyurl.com/yuufgr>
"it sounded just like XXX." Maybe you were referring to the
sweet sound of an early morning robin (http://tinyurl.com/d75wwe) or the
excitement of sleigh bells (http://tinyurl.com/cyj3em) ringing during
the holidays. Whatever the case, sometimes it's hard to put your
finger on it. Now you can with FindSounds (hat tip to Marilynn Mobley,
Senior Vice President, Strategic Counsel, Edelman, for letting us know
(Remember, inaction is the worst kind of failure.)
***We welcome suggestions for Take a Walk On The Wild Side. Early
responses have the best chance of being published. Please include your
title, company affiliation, location and email address. We reserve the
right to solicit and edit suggestions.***
do." ~ Walter Bagehot
• GLOBETRADE IN THE NEWS:
U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution
THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business
THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot
WE, INC.: How To Provide Great Global Customer Service
USATODAY.com: Small U.S. firms make big global sales
U.S. NEWS & WORLD REPORT: Falling dollar Pinches Small Businesses
U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline
• LAUREL'S ENTREPRENEUR COLUMN: Global: Barriers to Entry.
Expanding Internationally? Avoid these 5 common errors.
• PARCEL MAGAZINE ARTICLE: Leaving the Country: Learn about the
extremity of small businesses' unwillingness to go global. The UPS
Business Monitor report helps us understand why.
PEOPLE + COMPANIES GETTING AHEAD
A. PLACES TO VISIT:
http://www.globetrade.com-- Check out our new look: We've added an
Idea Lab section!
http://borderbuster.blogspot.com-- The Global Small Business Blog
http://www.laureldelaney.com -- for your global entrepreneurial
http://escapefromcorporateamerica.blogspot.com -- to find out why women
are leaving Corporate America for entrepreneurship.
http://tinyurl.com/34nlf5> -- audio post card from Laurel!
http://www.squidoo.com/borderbuster -- do you Squidoo? We do! Find out
http://www.ebookmall.com/ebook/65325-ebook.htm -- to order Laurel's
first e-book, "Insanely Global!"
B. HERE'S WHAT'S ALWAYS FREE – RESOURCES YOU CAN USE:
• Listen to an archived broadcast of Laurel Delaney talking about
what it takes to go global:
• Listen to podcasts as global trade experts (including Laurel
Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally:
• Download a voter-supported FREE global manifesto authored by
http://www.changethis.com/sp-6.GlobalGuru-- for learning how to go
• Explore Scribd and learn something new about going global:
C. REMINDER. "Borderbuster" may be distributed freely,
provided that the distribution is without charge, that the issue is
distributed complete and unaltered, and that all copies retain the
Global TradeSource, Ltd. copyright notice.
*** Whether you are looking for an opportunity or have a vacancy to
fill, please email your concise (no more than 80 words) copy to
firstname.lastname@example.org (mailto:email@example.com). ***
That's it for May. A special thanks to Bob Marovich, author,
consultant and gospel music historian, for his editing assistance. He
can be reached at firstname.lastname@example.org (mailto:email@example.com)
or visit his blog at
http://www.theblackgospelblog.com/. Back with you in June when flowers
are blooming and people are taking time out to smell them!
The above information is provided as a service to GlobeTrade.com
newsletter subscribers. Because information changes rapidly, feel free
to call GlobeTrade.com Customer Service at (773) 381-1700 or e-mail
firstname.lastname@example.org (mailto:email@example.com) for answers to specific
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We can pitch in there too. Email firstname.lastname@example.org
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