Home  > Borderbuster Monthly E-Newsletter (No. 88): March 5, 2009
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Borderbuster Monthly E-Newsletter (No. 88): March 5, 2009

Distributed by GlobeTrade.com and Designed, To Help Entrepreneurs, Small Businesses, Activists, Futurists, Academics, Executives and Corporate Risk-Takers Go Global.
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  1.   Welcome From The Publisher
  2.   Update For Our Readers
  3.   A Rose Translated Into Another Language … *
  4.   Business and Cultural Tips: Have Some Fun!*
  5.   The U.S. Will Have To Recover on its Own*
  6.   How I Went Global: Ongoing Series //Susan Bysiewicz and Anne Evans
  7.   A Reader Asks: Q&A*
  8.   Everybody Loves a Freebie -- repeat: FREE OFFER*
  9.   Foreign Affair*
  10.   International SEO Challenges and Tips*
  11.   Buy American Restrictions: Bad for Jobs, Bad for Business*
  12.   Blog World: Small Business Forum Australia
  13.   Laurel's e-Book: "GODZILLA Global Marketing!"
  14.   Take A Walk On The Wild Side (TAWOTWS)
  15.   Wind Behind Your Sail*
  16.   Miscellany: GlobeTrade in the News*
Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!

Thank you to so many of you who continue to spread the word about this e-newsletter by talking about it, forwarding it on to colleagues or by recommending it to your collaborators. As a result, we are growing rapidly and becoming known as the best-borderbuster-on-the-planet! Since 1985, we have helped more than one million entrepreneurs, small businesses, activists, futurists, academics, executives and corporate risk-takers go global through our books, articles, education and consulting services.

For those of you who just signed on, this is the latest edition of "Borderbuster," which is produced by author, speaker and educator Laurel Delaney -- herself a successful small business owner with years of experience in taking on the world with her knowledge, products and services. Every month, Laurel briefs you on the basics in all aspects of running a global business -- from finding customers to keeping them, from shipping products to getting paid, from learning about a different culture to becoming a true global netizen. She shares her passion for what is possible and continues to make significant and enduring contributions to the way the world does business.

Many of the articles featured here are marked *subscriber exclusive,* which means they do not appear on the GlobeTrade.com site or Global Small Business Blog (http://borderbuster.blogspot.com) --an added value for members only. Yet if you become too busy to tackle everything here, just revert to the site or the blog to get your global dose for the month.

In this March issue, "Borderbuster" focuses on: how a rose translated into another language can be a thorny thing; how the U.S. will have to recover on its own; and how to create an optimal Web presence that can do well in international search engines. Our special feature this month is "Sayonara, Prada," by Alexandra Harney for The Atlantic. She tells us why Japan's young consumers are turning away from foreign luxury goods (refer to No. 6).

In case you are unaware, Laurel is a regular contributor to the American Express OPEN Forum blog. Her contributions focus on offering the latest relevant information on global small business. We'll share links to her entries as they become available (refer below in the Update For Our Readers section).

Enjoy the great content and resources we bring you each month. We hope you learn something new here and apply it today. Membership is free but priceless! Now, let us be brave and fearless about conducting business in our world because, sooner or later, going global will prevail. Every global citizen will know how to do it. Don't be left behind! Start shaping your world today.

Thank you for your support of GlobeTrade.com. It means the world to us. Please contact Laurel if you have any questions, complaints, sound-offs, contributions or compliments concerning "Borderbuster." She'd love to hear from you, so go on and make her day! Her e-mail address is ldelaney@globetrade.com (mailto:ldelaney@globetrade.com)
Let's revolutionize our thinking, get started, bust a border and go global!

No boundaries in 2009,
The Team at GlobeTrade.com

P.S. Sometimes links don't work. If that's the case, please copy and paste the link directly into your browser. And if you
blog about one of our features, please attribute the entry to the Borderbuster e-newsletter and include our sign-up link http://www.globetrade.com/borderbuster. Thank you.


REMINDER NO. 1: Please join Laurel (a href="http://tinyurl.com/d87ybq" target="_blank">http://tinyurl.com/d87ybq) at the Small Business Online Community powered by Bank of America on March 24th from 2:00-3:00 p.m. (EST) when she will take YOUR questions "live" about going global with your small business. Direct access to the forum area can be found here:a href="http://tinyurl.com/d87ybq" target="_blank">http://tinyurl.com/d87ybq)and it's free to join. Hope to connect with you there!

REMINDER NO. 2: We launched a new social enterprise for women entrepreneurs who are interested in growing their business across borders. It's called Women Entrepreneurs GROW Global (WEGG) and can be found here: http://www.women Entrepreneurs GROW global.org
Experts who have already agreed to be part of this powerful and much needed initiative are:

• Sharon Barner, Partner, Foley & Lardner
• Anita Campbell, CEO, Small Business Trends, LLC
• Raman Chadha, Executive Director, Depaul University Coleman Entrepreneurship Center
• Linda Darragh, Director, Entrepreneurship Program for the University of Chicago Booth School of Business
• Marsha Firestone, Ph.D., Founder and President, Women Presidents' Organization
• Suzy Fox, Ph.D., Associate Professor and Chair, HRER, Loyola University Chicago, primary research on Successful Women Worldwide
• Dawn Harris, Ph.D., Director, Gannon Center for Women and Leadership, Loyola University Chicago
• Mary Joyce, Network Director, U. S. Department of Commerce, Midwest Export Assistance Center
• Karen Kerrigan, President and CEO, Women Entrepreneurs, Inc.
• Steve King, Founding Partner, Emergent Research
• Carolyn Ockels, Founding Partner, Small Business Labs
• Leslie Schweitzer, Senior Trade Advisor for the U.S. Chamber of Commerce and Creator of the TradeRoots Initiative

Please visit WEGG to read recent entries and to learn more about our mission, vision and expert contributors. If you are interested in serving as a contributor or becoming a sponsor, please contact us at:(ldelaney@globetrade.com) mailto:ldelaney@globetrade.com) or call 773-381-1700.

REMINDER NO. 3: Listen to Laurel's podcast: 10 Ways To Go Global -- produced by Small Business Trends Radio, hosted by Anita Campbell, and Executive Producer Steve Rucinski.
Link to the show post:a href="http://tinyurl.com/6jfsal>" target="_blank">href="http://tinyurl.com/6jfsal>
Link to audio file: a href="http://tinyurl.com/6y94lq>" target="_blank">http://tinyurl.com/6y94lq>
Recap here in the Comment area: a href="http://tinyurl.com/6xb7qb>" target="_blank">http://tinyurl.com/6xb7qb>

REMINDER NO. 4: Small Business Trends (http://www.smallbiztrends.com/) founder Anita Campbell has invited Laurel to be a regular global small business contributor to the American Express OPEN Forum blog (http://blogs.openforum.com/). Anita serves as its Chief Editor. Check out Laurel's latest entry, "Organizing Your Export Trial Run," and if you like it, click on the "found it useful" button:
This is a series on how to begin going global with your product or service.

REMINDER NO. 5: Download our complimentary report, "How to Do Business in Central America and the Dominican Republic:"
http://www.globetrade.com> -- look for the JUST RELEASED button, or access it here:

REMINDER NO. 6: We listened and now we are delivering results with a global business tool developed especially for all our friends, fans, colleagues and peers. The GlobeTrade Wiki Community is a platform where you can connect and help each other. Share a story, edit information, add knowledge, collaborate and, collectively, grow your businesses globally. We are excited about the new community and hope you like what you experience. This gives you something to talk about. Use it to your advantage. GlobeTrade continues to work for you, not the other way around.

To join, go here (it's complimentary):

It takes about a minute to sign up (don't let the age question deter you from joining). After that, create your own profile and add your picture so we can get to know you better. Together, we can change the world and make it a better place to live. Looking forward to having you on board! See you there.

Remember that the world offers magic to all of us.

Laurel and the GlobeTrade Team

3. A Rose Translated Into Another Language … *

 *Subscriber Exclusive*

To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel.

Read more at Search Engine Watch:
a href="http://tinyurl.com/cygup8>"title="_blank">http://tinyurl.com/cygup8>


Enjoy. And remember, there is no such thing as a universal attitude. These are just guidelines, so if in doubt while visiting a foreign country, ask.

• In Egypt, it is considered impolite to eat everything on your plate.

• In the Pacific-Asia countries, you should arrange to have business cards printed in English and the local language. Businesspeople will find they will use many cards during their visit to each country.

• In Norway, Norwegians are more restrictive than Americans in using first names, until they get to know you.

• In Canada, avoid taking sides on partition – separation into separate states, French-speaking and English-speaking.

• In Puerto Rico, people stand very close when talking – and moving away could be considered an insult.

• In Chile, business discussions should be preceded by some light conversation.

Source: "Do's and Taboos Around The World" by Roger E. Axtell.


Tradekey is your key to global trade. It is a B2B marketplace (manufacturer's directory) for international trade leads.

Learn more here:http://www.tradekey.com>

This Issue Is Brought to You By SPONSOR

Could your company benefit from reaching our loyal subscriber base of global business enthusiasts? Please contact Laurel Delaney at ldelaney@globetrade.com (mailto:ldelaney@globetrade.com)for details .


American manufacturing exports had set records until the world economy plunged. Worsening demand overseas won't help U.S. producers.

Find out more at BusinessWeek:

6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured in The Atlantic (3/1/09): Find out why Japan's young consumers are turning away from foreign luxury goods.


Sayonara, Prada
By Alexandra Harney

AT THE 109 shopping mall in trendy Shibuya, saleswomen in ruffled miniskirts shout their welcome in sticky-sweet tones above a din of club music. Japanese girls with clouds of strawberry-blond curls and heavy fake eyelashes cruise the mall's 10 floors, shopping bags dangling from their wrists.

The 109 building is the epicenter of under-25 Japanese fashion, and it has everything a girl could want—terry-cloth hot pants, argyle sweaterdresses, rhinestone-studded skull rings—all at deep discounts to department-store prices. Everything, that is, except luxury brands. A Prada purse is as rare a sighting here as a pair of sensible shoes.

Why are young Japanese women, who as recently as a decade ago were sometimes turning to prostitution to finance their Louis Vuitton habits, losing their lust for foreign luxury brands?

"I've never bought anything from a luxury brand, so I really wouldn't know," laughed Mika Urasawa, a 20-year-old assistant at the 109 shop Rose Fan Fan, as she helped me into a puffy black jacket with fake-fur trim. "If I bought something from one of those brands, I'd probably spend a fortune on it and a year later it'd be out of fashion anyway."

I had come to 109 at the invitation of Keiko Sakurai, a 28-year veteran of Chanel's Japanese operations. Slim, with a bell of black hair, Sakurai had lately made it her mission to understand just what is going on with the Japanese consumer.

Luxury brands are concerned, to put it mildly, about what's happening in Japan. Japanese shoppers, at home and abroad, account for about half of the global luxury-goods market. But according to a study released last fall by Bain & Company, the luxury market here was expected to shrink by 7 percent in 2008, after falling by 2 percent the previous year.

Part of the problem is plain old economics—a sharp contraction following prolonged economic stagnation. Last year, Japanese department stores posted their 12th consecutive year of declining sales. Responding to the dog years of the 1990s and the bursting of the tech bubble, many Japanese companies have replaced full-time workers with temporary ones. In 2007, nearly 40 percent of Japanese workers …

Read the rest of the article here at The Atlantic (March 2009):http://tinyurl.com/ae3xfa>
-> Got a story to share? We'd love to hear from you. E-mail info@globetrade.com (mailto:info@globetrade.com) and put "Got a story" in the subject line and then let us know what you have in mind. We cannot guarantee your tale will be published, but we'll do our best!


Q: To Ask The Expert,

How do I go global with my business?

A: From guest expert Steve Strauss, considered one of the country's leading small business experts and columnist for USATODAY.com, and the author of the "Small Business Bible."

What an amazing world we live in. That a capitalist from China can send me an instantaneous electronic communication half way around the world inquiring about how to begin an international business is further proof that the world is indeed flat.

Of course I am referring to the great book by the New York Times columnist Thomas L. Friedman, entitled "The World is Flat." Friedman's thesis is that free trade, technology and politics have combined to level, or flatten, the playing field. We now all live in what futurist Buckminster Fuller once called "a one world island in a one world ocean."

The effects of this global transformation are many, but most certainly a big one is that there are far more markets available to the average small business than ever before. Today, any small business not engaged in international business is missing a golden opportunity.

Read the original question posed to Steve and his entire answer here:

-> Got a question or a comment? Good. Send it here:info@globetrade.com (mailto:info@globetrade.com).

With QuickBooks Online FREE, you can track sales and expenses anywhere, anytime online.

Go to QuickBooks Online FREE:

Tough times calls for more freebies:

Working abroad can make you a better engineer everywhere.

Read more here at IEEE Spectrum:



Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.

Read more here at Search Engine Watch:


The American Recovery and Reinvestment Act of 2009 set the stage for a heated debate on the importance of global trade as one of the nation's greatest sources of economic strength.

Read more at National Defense:

12. BLOG WORLD: OPEN Forum by American Express OPEN

For advice that's never stale, pick up a classic business book.

Read more here:http://tinyurl.com/czjcu7>


"GODZILLA Global Marketing! – The Essentials To Building A Successful Global Business" will help you:
  Build a living global brand.
  Understand the importance of local and global strategic alliances.
  Develop a high global business IQ.Create an export dream team.
  Implement a seven-degree global action plan.
  Consider global marketing as a career … and more!
"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages -- is U.S. $8.95. You can buy a copy quickly and securely through PayPal, which accepts all major credit cards (and you don't even need a PayPal account). Once payment is received, your book is on the way! Enjoy.

Click here for more information:http://www.globetrade.com/books.htm>

Click here to buy it now:http://tinyurl.com/yuufgr>
[Laurel here … thanks to so many of you who have already purchased a copy!]
  If you can think wild (or in this case, serious) thoughts, then you can most certainly go global.

MeetingWave.com is a free website to network online with new people. Meet people. Anytime. Anyplace.


(Remember, inaction is the worst kind of failure.)

***We welcome suggestions for Take a Walk On The Wild Side. Early responses have the best chance of being published. Please include your title, company affiliation, location and email address. We reserve the right to solicit and edit suggestions.***



"If we were logical, the future would be bleak indeed. But we are more than logical. We are human beings, and we have faith, and we have hope, and we can work." ~ Jacques Cousteau





U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution

THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business

THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot Overseas

WE, INC.: How To Provide Great Global Customer Service

USATODAY.com: Small U.S. firms make big global sales

U.S. NEWS & WORLD REPORT: Falling dollar Pinches Small Businesses

U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline

• LAUREL'S ENTREPRENEUR COLUMN: Global: Barriers to Entry. Expanding internationally? Avoid these 5 common errors.

• PARCEL MAGAZINE ARTICLE: Leaving the Country: Learn about the extremity of small businesses' unwillingness to go global. The UPS Business Monitor report helps us understand why.

• SMALL BUSINESS TRENDS: What's Ahead in Our Brave New Cyberworld.

http://www.globetrade.com -- Check out our new look: We've added an Idea Lab section!
http://borderbuster.blogspot.com -- The Global Small Business Blog
< a href="http://www.laureldelaney.com" title="_blank">http://www.laureldelaney.com -- for your global entrepreneurial development needs.
http://escapefromcorporateamerica.blogspot.com -- to find out why women are leaving Corporate America for entrepreneurship.
http://tinyurl.com/34nlf5> -- audio post card from Laurel!
http://www.squidoo.com/borderbuster-- do you Squidoo? We do! Find out why.
http://www.ebookmall.com/ebook/65325-ebook.htm-- to order Laurel's first e-book, "Insanely Global!"
• Listen to an archived broadcast of Laurel Delaney talking about what it takes to go global:
• Listen to podcasts as global trade experts (including Laurel Delaney) and UPS executives explore how small- and medium-size businesses can better market their goods internationally:
• Download a voter-supported FREE global manifesto authored by Laurel Delaney:
http://www.changethis.com/sp-6.GlobalGuru -- for learning how to go global.
• Explore Scribd and learn something new about going global:
C. REMINDER. "Borderbuster" may be distributed freely, provided that the distribution is without charge, that the issue is distributed complete and unaltered, and that all copies retain the Global TradeSource, Ltd. copyright notice.

*** Whether you are looking for an opportunity or have a vacancy to fill, please email your concise (no more than 80 words) copy to info@globetrade.com (mailto:info@globetrade.com). ***

That's it for March. A special thanks to Bob Marovich, author, consultant and gospel music historian, for his editing assistance. He can be reached atbob@gospelmemories.com (mailto:bob@gospelmemories.com) or visit his blog at
http://blackgospel.blogspot.com/. Back with you in sunny April. Despite tough times, stay focused and move forward globally with your business.
The above information is provided as a service to GlobeTrade.com newsletter subscribers. Because information changes rapidly, feel free to call GlobeTrade.com Customer Service at (773) 381-1700 or info@globetrade.com (mailto:info@globetrade.com) for answers to specific questions and issues concerning "Borderbuster." This information is subject to change without notice.

This information is provided "as is" without warranty of any kind. GlobeTrade.com disclaims any and all warranties, including the implied warranties of merchantability and fitness for a particular purpose. GlobeTrade.com will not be liable for any damages under any theory of law arising out of the provision of this information.
Other people are welcome to receive these FREE updates. If you know of individuals who would be interested in this information, advise them to send an e-mail to ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) with SUBSCRIBE BORDERBUSTER in the subject line, or just have them go to the "Sign Up!" area: http://www.globetrade.com/borderbuster.htm

"Borderbuster" may be distributed freely, provided that the distribution is without charge, that the issue is distributed complete and unaltered, and that all copies retain the Global TradeSource, Ltd. copyright notice.

Copyright 2001-2009 by Global TradeSource, Ltd. All rights reserved.

• Reporters looking for a quick authoritative quote, background source or expert comment for a story, article, radio program or television show? We'll be glad to help. Run out of story ideas? We can pitch in there too. Email :delaney@globetrade.com (mailto:delaney@globetrade.com ).
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