Sales & Marketing Alignment Tool
Provided by Demand Metric, Content Partner for the SME Toolkit
This prescriptive tool provides benchmarks for alignment and can be used to identify perceived gaps in alignment between the sales and marketing departments. Alignment areas include: organizational relationships, metrics & value-measurement, lead generation & pipeline management, culture, systems & technology, messaging & materials.
SME Toolkit users are also eligible for a discounted subscription to the full set of Demand Metric tools.
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