Borderbuster Monthly E-Newsletter (No. 94): October 5, 2009
Distributed by GlobeTrade.com (http://www.globetrade.com) and Designed
To Help Entrepreneurs, Small Businesses, Activists, Futurists,
Academics, Executives and Corporate Risk-Takers Go Global.
*-*-This Issue Is Brought to You By Our Partner NetSuite *-*
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1. Welcome From The Publisher
2. Update For Our Readers
3. Business Outlook: How the Global Economy is Rebalancing*
4. Business and Cultural Tips: Have Some Fun!*
5. Why Europe Hates Intel*
6. How I Went Global: Ongoing Series // Laurel Delaney
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Forward Trading Between the U.S. and China*
10. Improving Accountability at the World Bank*
11. Twitter World: Peter Cashmore*
12. Blog World: HarvardBusiness.org Voices*
13. Laurel's e-Book: "GODZILLA Global Marketing!"
14. Take A Walk On The Wild Side (TAWOTWS)
15. Wind Behind Your Sail*
16. Miscellany: GlobeTrade in the News*
1. WELCOME FROM THE PUBLISHER
Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!
Thank you to so many of you who continue to spread the word about this
e-newsletter by talking about it, forwarding it on to colleagues or
recommending it to your collaborators. As a result, we are growing
rapidly and becoming known as the best-borderbuster-on-the-planet!
Since 1985, we have helped more than one million entrepreneurs, small
businesses, activists, futurists, academics, executives and corporate
risk-takers go global through our books, articles, education and
For those of you who just signed on, this is the latest edition of
"Borderbuster," which is produced by author, speaker and
educator Laurel Delaney -- herself a successful small business owner
with years of experience in taking on the world with her knowledge,
products and services. Every month, Laurel briefs you on the basics in
all aspects of running a global business -- from finding customers to
keeping them, from shipping products to getting paid, from learning
about a different culture to becoming a true global netizen. She shares
her passion for what is possible and continues to make significant and
enduring contributions to the way the world does business.
Many of the articles featured here are marked *subscriber exclusive,*
which means they do not appear on the GlobeTrade.com site or Global
Small Business Blog (http://borderbuster.blogspot.com) -- an added value
for members only. Yet if you become too busy to tackle everything here,
just revert to the site or the blog to get your global dose for the
In this October issue, "Borderbuster" focuses on: how the
global economy is rebalancing; why Europe hates Intel; and why the World
Bank faces criticism from its constituents and the civil society
organizations that serve them. Our special feature this month is
"Five Actions for Double-Digit Business Growth" by Laurel
Delaney for the American Express OPEN Forum. She provides five action
items to get you out of your "hold steady" mode and into high,
predictable growth gear with your business.
Enjoy the great content and resources we bring you each month. We hope
you learn something new here and apply it today. Membership is free but
priceless! Now, let us be brave and fearless about conducting business
in our world because sooner or later, going global will prevail. Every
citizen will know how to do it. Don't be left behind! Start
shaping your world today.
Thank you for your support of GlobeTrade.com. It means the world to us.
Please contact Laurel if you have any questions, complaints, sound-offs,
contributions or compliments concerning "Borderbuster."
She'd love to hear from you, so go on and make her day! Her e-mail
address is firstname.lastname@example.org (mailto:email@example.com).
Let's revolutionize our thinking, get started, bust a border and go
No boundaries in 2009,
The Team at GlobeTrade.com
P.S. Sometimes links don't work. If that's the case, please
copy and paste the link directly into your browser. And if you write or
blog about one of our features, please attribute the entry to the
Borderbuster e-newsletter and include our sign-up link
(http://www.globetrade.com/borderbuster). Thank you.
2. UPDATE FOR OUR READERS
REMINDER NO. 1: Watch Laurel's "live" online forum
(http://tinyurl.com/m7oxq3) at the June 2009 Small Business Online
Community powered by Bank of America. She discussed how to stay fit for
fast business growth even during tough economic times (and yes,
globalization came into play, too!).
REMINDER NO. 2: We launched a social enterprise for women entrepreneurs
interested in growing their business across borders. It's called
Women Entrepreneurs GROW Global (WEGG) and can be found here:
Experts who have already agreed to be part of this powerful and much
needed initiative are:
• Sharon Barner, Partner, Foley & Lardner
• Anita Campbell, CEO, Small Business Trends, LLC
• Raman Chadha, Executive Director of the Coleman Entrepreneurship
Center at DePaul University
• Linda Darragh, Director, Entrepreneurship Program for the
University of Chicago Booth School of Business
• Marsha Firestone, Ph.D., Founder and President, Women
• Suzy Fox, Ph.D., Associate Professor and Chair, HRER, Loyola
University Chicago, primary research on Successful Women Worldwide
• Dawn Harris, Ph.D., Director, Gannon Center for Women and
Leadership, Loyola University Chicago
• Mary Joyce, Network Director, U. S. Department of Commerce,
Midwest Export Assistance Center
• Karen Kerrigan, President and CEO, Women Entrepreneurs, Inc.
• Steve King, Founding Partner, Emergent Research
• Carolyn Ockels, Founding Partner, Small Business Labs
• Leslie Schweitzer, Senior Trade Advisor for the U.S. Chamber of
Commerce and Creator of the TradeRoots Initiative
Please visit WEGG to read recent entries and to learn more about our
mission, vision and expert contributors. If you are interested in
becoming a contributor or a sponsor, please contact us at:
firstname.lastname@example.org (mailto:email@example.com) or call
REMINDER NO. 3: Listen to Laurel's podcast: Ten Ways To Go Global
-- produced by Small Business Trends Radio, hosted by Anita Campbell and
Executive Producer Steve Rucinski.
Link to the show post: <http://tinyurl.com/6jfsal>
Link to audio file: <http://tinyurl.com/6y94lq>
Recap here in the Comment area: <http://tinyurl.com/6xb7qb>
REMINDER NO. 4: Small Business Trends (http://www.smallbiztrends.com/)
founder Anita Campbell has invited Laurel to be a regular global small
business contributor to the OPEN Forum by American Express OPEN blog
(http://blogs.openforum.com/). Anita serves as its Chief Editor. Check
out Laurel's latest entries here:
REMINDER NO. 5: Download our complimentary report, "An American
Trader in Japan:"
<http://www.globetrade.com> -- look for the JUST RELEASED button, or
access it here:
REMINDER NO. 6: We listened and now we are delivering results with a
global business tool developed especially for all our friends, fans,
colleagues and peers. The GlobeTrade Wiki Community is a platform where
you can connect and help each other. Share a story, edit information,
add knowledge, collaborate and, collectively, grow your businesses
globally. We are excited about the new community and hope you like what
you experience. This gives you something to talk about. Use it to your
advantage. GlobeTrade continues to work for you, not the other way
To join, go here (it's complimentary):
It takes about a minute to sign up (don't let the age question deter
you from joining). After that, create your own profile and add your
picture so we can get to know you better. Together, we can change the
world and make it a better place to live. Looking forward to having you
on board! See you there.
REMINDER NO. 7: We are pleased to announce that The Global Small
Business Blog is now featured prominently on the home page of the
International Council for Small Business (http://www.icsb.org/). We are
honored and in exceptional company alongside Dr. Jeffrey Cornwall with
The Entrepreneurial Mind, one of the top 100 business blogs in the
world. Pay a visit when time permits and consider becoming a member
(full disclosure: Laurel is already a member of the ICSB). Find lots
of useful information to help you expand your business internationally.
REMINDER NO. 8: Laurel will be returning to France for the annual World
Entrepreneurship Forum (http://tinyurl.com/y8tvjcc) November 18-22, so
look for her blog posts on the Forum at The Global Small Business Blog
(http://borderbuster.blogspot.com). Her participation involves
contributing to the emergence of the new breed of global entrepreneurs.
Remember that the world offers magic to all of us.
Laurel and the GlobeTrade Team
3. BUSINESS OUTLOOK: HOW THE GLOBAL ECONOMY IS REBALANCING
This time Asia, the Americas, and Europe are accelerating together. This
synchronized rebound will lift trade broadly, to the benefit of U.S.
Read the article at BusinessWeek:
4. BUSINESS AND CULTURAL TIPS -- HAVE SOME FUN!
Enjoy. And remember, there is no such thing as a universal attitude.
These are just guidelines, so if in doubt while visiting a foreign
• In Kenya, ask people before taking their picture. A tip is
• In Switzerland, at dinner the best compliment guests can give is
to take second helpings of the food.
• In Russia, there is no Asian-style masking of emotions and
keeping your cool. Expansiveness, generosity, and letting go are
• Although it can take twenty-six hours on a jet to get there,
Australia is as close to home as many Americans ever feel away from
home. A wry Englishman visiting Chicago described it as "instant
• In Japan, they never say no in public, which is why American
businessmen often come away with the wrong impression. But this
obsession with pleasing does not mean that the Japanese make quick
friends, particularly with Western businesspeople.
• In Austria, never call an Austrian a German. While they speak
the same language, Austrians and Germans have distinct customs and
Source: "Do's and Taboos Around The World" by Roger E.
BUSINESS TIP(S) OF THE MONTH … Spoonful of Comfort
Down and out and need something to replenish your soul? Or maybe
someone you know could use a little tender loving care? Then we have
just the answer: Handmade chicken soup made with love.
Get yourself some old-fashion chicken soup that is handmade the
traditional way using all natural ingredients, no additives or
preservatives. With great care, it is prepared in small batches to draw
out the best flavors and ensure a superior taste that cannot be matched
by large scale processing.
To order a down home batch, visit Spoonful of Comfort:
*-*-*-*-*-* This Issue Is Brought to You By SPONSOR *-*-*-*-*-*
Could your company benefit from reaching our loyal subscriber base of
global business enthusiasts? Please contact Laurel Delaney at
firstname.lastname@example.org (mailto:email@example.com) for details.
5. WHY EUROPE HATES INTEL
Intel is in a no-holds-barred fight to defend its good name against an
entire continent. What happens next?
Read the article at The Motley Fool:
6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured in the American
Express OPEN Forum September 15, 2009: The following article provides
five action items to get you out of your "hold steady" mode and
into high, predictable growth gear with your business. Forward the
article to anyone you know who might benefit from it.
Five Actions for Double-Digit Business Growth
By Laurel Delaney
This nasty economy is no excuse to settle for status quo or to not push
hard for double-digit (10 percent or more) business growth. This
article will give you five action items to get you out of your "hold
steady" mode and into high, predictable growth gear with your
In "Double-Digit Growth: How Great Companies Achieve It – No
Matter What," Michael Treacy diagnoses a huge problem with this
summation: "The truth is that corporate America has a growth
problem — a broad, profound, systemic problem that worsens quarter
by quarter because of constant denial."
When is the last time you asked, "Am I in denial about what's
going on with my company?" Have you ever wondered what causes a
no-growth disease to spread over a perfectly healthy company in the
first place? I have. So has Treacy. "Actually, the degeneration
of a major company is more often a case of self-destruction than of
being lapped by a newer business model. Most decaying enterprises are
brought down by their own managers, yoked to wishful thinking and dumb
tactics that fail to deliver growth," says Treacy. Pathetic but
So whether you run a small business or a Fortune 500 company — in
good times and bad — growth is always possible, provided you take
some precise actions. But before we move on, get over wishful thinking
and the dumb tactic routine! Think company strategy on steroids. Are
you ready? Double-digit growth is your decision! Let's examine the
five actions, or disciplines, that Treacy talks about in his book.
1. Hold on to your hats — I mean customers! If you can't do
that, you are in denial! "One of the easiest ways to improve growth
is to slow the loss of your existing customers," says Treacy. Losing
customers left and right? Then figure out why and change course.
Read the rest of the article here at American Express OPEN Forum
-> Got a story to share? We'd love to hear from you. E-mail
firstname.lastname@example.org (mailto:email@example.com) and put "Got a
story" in the subject line and then let us know what you have in
mind. We cannot guarantee your tale will be published, but we'll do
7. A READER ASKS: Q&A
Q: To Ask The Expert,
Is there a place I can visit to get the lowdown on what's needed to
A: You bet. But we might be a little biased. Try here:
http://globetrade.com and specifically the Idea Lab:
http://tinyurl.com/ydnzdue which is chock filled with articles covering
everything from what it takes to export to how to prepare for it.
-> Got a question or a comment? Good. Send it here:
8. EVERYBODY LOVES A FREEBIE: WORLD DEVELOPMENT INDICATORS 2009
The World Development Indicators (WDI) 2009 is the statistical benchmark
that helps measure the progress of development. Through comprehensive
data, it tells the story of how developing countries benefited from a
long period of prosperity, which now may be set back due to the current
crisis. Data are shown for 153 economies with populations of more than
1 million in selected tables.
Find out more at World Development Indicators 2009 by The World Bank:
9. FORWARD TRADING BETWEEN THE U.S. AND CHINA
Today, a new Cold War could develop - and it's all about global warming.
Read more here at TIME Europe:
10. IMPROVING ACCCOUNTABILITY AT THE WORLD BANK
Its legitimacy and effectiveness on the line, the World Bank faces
criticism from its constituents and the civil society organizations that
Read more here at HBS Working Knowledge:
11. TWITTER WORLD: EACH MONTH WE WILL FEATURE SOMEONE WE FOLLOW ON
The hottest Twitter news, Twitter tips and Twitter help. Plus, the best
social media links around. That's what Peter Cashmore claims on his
Twitter page with 1,576,423+ followers. Find out why here:
And don't forget to follow Laurel:
12. BLOG WORLD: HarvardBusiness.org Voices
Experts write about everything from career planning to disruptive
innovation to global business. It's worth a read.
Read more here at HarvardBusiness.org Voices:
13. LAUREL'S LATEST e-BOOK: "GODZILLA GLOBAL MARKETING!"
"GODZILLA Global Marketing! – The Essentials To Building A
Successful Global Business" will help you:
-> Build a living global brand.
-> Understand the importance of local and global strategic alliances.
-> Develop a high global business IQ.
-> Create an export dream team.
-> Implement a seven-degree global action plan.
-> Consider global marketing as a career … and more!
"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages -- is
U.S. $8.95. You can buy a copy quickly and securely through PayPal,
which accepts all major credit cards (and you don't even need a PayPal
account). Once payment is received, your book is on the way! Enjoy.
Click here for more information:
Click here to buy it now:
[Laurel here … thanks to so many of you who have already purchased a
14. TAKE A WALK ON THE WILD SIDE (TAWOTWS)
If you can think wild thoughts, then you can most certainly go global.
With Google's Sidewiki, you can contribute helpful information to
any web page.
Go here to learn more:
(Remember, inaction is the worst kind of failure.)
***We welcome suggestions for Take a Walk On The Wild Side. Early
responses have the best chance of being published. Please include your
title, company affiliation, location and email address. We reserve the
right to solicit and edit suggestions.***
15. WIND BEHIND YOUR SAIL
"Mastering others is strength. Mastering yourself is true
power." ~ Tao Te Ching
---------->>>>>>>>>> LATE BREAKING NEWS <<<<<<<<<<----------
• GLOBETRADE IN THE NEWS:
TOP HOSTS: Study Finds SMBs Optimistic About Economic Turnaround
Despite Desire for More Government Support
U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution
THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business
THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot
WE, INC.: How To Provide Great Global Customer Service
USATODAY.com: Small U.S. firms make big global sales
U.S. NEWS & WORLD REPORT: Falling Dollar Pinches Small Businesses
U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline
• LAUREL'S ENTREPRENEUR COLUMN: Global: Barriers to Entry.
Expanding Internationally? Avoid these 5 common errors.
• PARCEL MAGAZINE ARTICLE: Leaving the Country: Learn about the
extremity of small businesses' unwillingness to go global. The UPS
Business Monitor report helps us understand why.
• SMALL BUSINESS TRENDS: What's Ahead in Our Brave New
>>>>>>>> PEOPLE + COMPANIES GETTING AHEAD <<<<<<<<
A. PLACES TO VISIT:
http://www.globetrade.com -- Check out our new look: We've expanded
our Idea Lab section and have a new, more powerful web host: Verio
(www.verio.com). We love'em! Full disclosure: We are a Verio
customer and serve as their independent global SMB consultant. Watch
for more good things to come!
http://borderbuster.blogspot.com -- The Global Small Business Blog
http://www.laureldelaney.com -- for your global entrepreneurial
http://escapefromcorporateamerica.blogspot.com -- to find out why women
are leaving Corporate America for entrepreneurship. And be sure to
check out our NEW look!
<http://tinyurl.com/34nlf5> -- audio post card from Laurel!
http://www.squidoo.com/borderbuster -- do you Squidoo? We do! Find out
http://www.ebookmall.com/ebook/65325-ebook.htm -- to order Laurel's
first e-book, "Insanely Global!"
B. HERE'S WHAT'S ALWAYS FREE – RESOURCES YOU CAN USE:
• Listen to an archived broadcast of Laurel Delaney talking about
what it takes to go global:
• Listen to podcasts as global trade experts (including Laurel
Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally:
• Download a voter-supported FREE global manifesto authored by
http://www.changethis.com/sp-6.GlobalGuru -- for learning how to go
• Explore Scribd and learn something new about going global:
C. REMINDER. "Borderbuster" may be distributed freely,
provided that the distribution is without charge, that the issue is
distributed complete and unaltered, and that all copies retain the
Global TradeSource, Ltd. copyright notice.
*** Whether you are looking for an opportunity or have a vacancy to
fill, please email your concise (no more than 80 words) copy to
firstname.lastname@example.org (mailto:email@example.com). ***
That's it for October. A special thanks to Bob Marovich, author,
grant writer and gospel music historian, for his editing assistance. He
can be reached at firstname.lastname@example.org (mailto:email@example.com)
or visit his blog at
http://www.theblackgospelblog.com/. Enjoy what the season has to offer.
Back with you in chilly November!
The above information is provided as a service to GlobeTrade.com
newsletter subscribers. Because information changes rapidly, feel free
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