Borderbuster Monthly E-Newsletter (No. 96): January 5, 2010
Distributed by GlobeTrade.com (http://www.globetrade.com) and Designed
To Help Entrepreneurs, Small Businesses, Activists, Futurists,
Academics, Executives and Corporate Risk-Takers Go Global.
We encourage you to forward this issue! Subscribe FREE!
1. Welcome From The Publisher
2. Update For Our Readers
3. Baby Steps to a World Market*
4. Business and Cultural Tips: Have Some Fun!*
5. Global Output Rises As Asian Manufacturing Surges Ahead*
6. How I Went Global: Ongoing Series // Laurel Delaney
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Asia's Recovery Raises Pressure to Curb Stimulus*
10. 3PLs: Don't Leave Home Without Them*
11. Twitter World: Oprah*
12. Blog World: GlobeSpotters by Steve Hamm*
13. Laurel's e-Book: "GODZILLA Global Marketing!"
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany: GlobeTrade in the News*
1. WELCOME FROM THE PUBLISHER
Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!
Thank you to so many of you who continue to spread the word about this
e-newsletter (our ninth year!) by talking about it, forwarding it on to
colleagues or recommending it to your collaborators.
For those of you who just signed on, this is the latest edition of
"Borderbuster," which is produced by author, speaker and
educator Laurel Delaney -- herself a successful small business owner
with years of experience in taking on the world with her knowledge,
products and services. Every month, Laurel briefs you on the basics in
all aspects of running a global business -- from finding customers to
keeping them, from shipping products to getting paid, from learning
about a different culture to becoming a true global netizen.
Many of the articles featured here are marked *subscriber exclusive,*
which means they do not appear on the GlobeTrade.com site or Global
Small Business Blog (http://borderbuster.blogspot.com) -- an added value
for members only. If you are too busy to tackle everything here,
reference the website or blog to get your global dose for the month.
In this January issue, "Borderbuster" focuses on: how global
output rises as Asian manufacturing surges ahead; how manufacturing
activity expands in Asia; and why you can't leave home without the
3PLs. Our special feature this month is "Managing Methods of
Payments On Export Sales in Turbulent Times" by Laurel Delaney for
the American Express OPEN Forum. She provides guidance on how to manage
and collect payments on overseas transactions without losing your shirt
(refer to No. 6).
Contact Laurel with any questions, complaints, sound-offs, contributions
or compliments concerning "Borderbuster." She'd love to
hear from you, so go on and make her day! Her e-mail address is
Let's revolutionize our thinking, get started, bust a border and go
Make the world your business in 2010,
The Team at GlobeTrade.com
2. UPDATE FOR OUR READERS
Listen to Laurel's radio interview with Dr. Amy Vanderbilt on "A
World of Difference: Trends Affecting the Global Economy and Business
Environment in 2010 and Beyond:"
Remember that the world offers magic to all of us.
Laurel and the GlobeTrade Team
3. BABY STEPS TO A WORLD MARKET
Now is the time to take your small business global, but one legal expert
and author cautions that it will take plenty of work to make the leap.
Read the article at Portfolio.com:
4. BUSINESS AND CULTURAL TIPS -- HAVE SOME FUN!
Enjoy. And remember, there is no such thing as a universal attitude.
These are just guidelines, so if in doubt while visiting a foreign
• In Japan, never surprise the receiver. Toward the end of your
visit, quietly alert the recipient that you have a small memento. If
the gift is for an individual, present it to him in private; if it is a
group gift, indicate this in advance so that the group can be assembled.
The worst offense would be to present a gift to one individual and
ignore others who may be present.
• In the United States, an appropriate alternative to a tangible
gift is to take the deserving person to dinner, or to an entertainment
or sporting event.
• In Islamic countries, never present a Muslim with an alcoholic
beverage, since the Islamic faith prohibits the drinking of alcohol.
• In Latin America, if your Latin associates dote over their
children, bring the latest electronic toy from the U.S. market. Spare
no expense, and double-check that the same item is not already available
in their country.
• In the U.K., bringing a book, flowers, or wine to a dinner party
might inconvenience the hostess, who must take time to admire the book,
arrange the flower, or quickly replace the wine selected.
Source: "Do's and Taboos Around The World" by Roger E.
BUSINESS TIP(S) OF THE MONTH … MailChimp
Sure there's Emma and Constant Contact but did you know about
MailChimp? It is a powerful little email marketing application that
will help you build and manage your email list, design HTML email
campaigns, send emails with confidence and track and analyze email
marketing. Find out why it's loved by more than 225,000 people.
Sign up free (less than 500 subscribers) here:
*-*-*-*-*-* This Issue Is Brought to You By WEGG *-*-*-*-*-*
Pay a visit to social enterprise Women Entrepreneurs GROW Global (WEGG)
to learn how you can expand your business internationally.
Explore here: <http://www.womenentrepreneursGROWglobal.org>
5. GLOBAL OUTPUT RISES AS ASIAN MANUFACTURING SURGES AHEAD
The global manufacturing sector ended 2009 on a positive footing. The
JPMorgan Global Manufacturing PMI posted a comfortable 55.0 in December,
up from 53.7 in November, and significantly above that critical 50
growth/contraction dividing line.
Read the Emerginvest feature article to learn more:
6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured at the American
Express OPEN Forum (http://tinyurl.com/yc72jn2). The following article
provides guidance on how to manage and collect payments on overseas
transactions without losing your shirt. Forward this resource to anyone
you know who might benefit from it.
Managing Methods of Payments On Export Sales in Turbulent Times
By Laurel Delaney
Whether you are collecting payment on a business transaction from a
customer across the street or a client who is 12,000 miles away,
learning how to collect payment on an overseas sales transaction is the
single most critical yet insanely overlooked detail for small to medium
sized businesses who aspire to sell internationally. Why? Because the
excitement for sales folks typically lies in striking the deal, not in
determining how you get paid. Here we outline several methods to
collect payments on export sales during turbulent times. But first, some
things that can influence your decision about how you will be paid are:
* Feedback from your international banker
* Your customer
* Your cash flow needs
* The economic conditions in the country to which you are exporting
* Interest rates and currency adjustment factors
* Type of product
* Your customer's creditworthiness
* The terms your competitors are offering
* Your supplier's demands
* The urgency of the transaction — are you under time
Whatever terms of payment you negotiate, make sure they are understood
by all parties and that your customer signs a document (e.g., pro forma
invoice) that indicates acceptance. This prevents unpleasant surprises
later on and reduces your shipment liability exposure.
It's essential that you agree on the terms of payment in advance,
and never ever sell on open account to a brand new customer.
And now, on to the payment options …
Read the rest of the article here at the American Express OPEN Forum:
-> Got a story to share? We'd love to hear from you. E-mail
email@example.com (mailto:firstname.lastname@example.org) and put "Got a
story" in the subject line and then let us know what you have in
mind. We cannot guarantee your tale will be published, but we'll do
7. A READER ASKS: Q&A
Q: To Ask The Expert,
I am looking for inspiration in 2010 and well into the next decade on
how to make a difference in our world. Where would you suggest I go
A: The Internet offers more than a million choices in this area.
It's nearly impossible to provide you with a definitive answer
without asking you additional questions. Since it's impossible for
me to do that right now, I suggest you visit a place that you would
least expect to find guidance: Success Magazine.
In the current issue, the legendary Ken Blanchard talks about his
lifetime mission to celebrate a career built around uplifting others
while making a difference in our world. Why not pay a visit to see what
you can glean from his wisdom?
Go here for the article:
If that's not enough, try this on for size (more about this site at
No. 14 below):
And remember, to be truly inspired, you have to believe that it all
starts within YOU.
-> Got a question or a comment? Good. Send it here:
8. EVERYBODY LOVES A FREEBIE: ONE-HOUR FREE CONSULTATION WITH LAUREL
The first reader to email Laurel (mailto:email@example.com) with
the subject line: "I'm taking you up on your Borderbuster
offer!" gets one complimentary hour of her time over the telephone.
Of course you must back it up with a very good reason: describe in 100
words or less why you need the consultation.
Be the first! It's your time. Focus on how best to utilize the
time spent with Laurel to accomplish your global goals in 2010.
9. ASIA'S RECOVERY RAISES PRESSURE TO CURB STIMULUS
Asia's emerging economies entered the new year with a strong
manufacturing recovery firmly in place, new data show, adding to
pressure on regional authorities to consider pulling back some stimulus
Read more here at The Wall Street Journal:
10. 3PLs: DON'T LEAVE HOME WITHOUT THEM
As global trade has become increasingly complex and competitive, a
tectonic shift has occurred in the relationship between third-party
logistics providers and the companies they serve.
Read more here at World Trade:
11. TWITTER WORLD: EACH MONTH WE FEATURE SOMEONE WE FOLLOW ON TWITTER
Take a peek at our very own (Chicago) global entertainer Oprah Winfrey.
Pay a visit here and you will join 2,920,549+ followers:
And don't forget to follow Laurel:
12. BLOG WORLD: GlobeSpotting
Steve Hamm, a 30-year veteran journalist at BusinessWeek, reinvents his
career with a new communications job at IBM. In between leaving
BusinessWeek and finding his new gig at IBM, he had already started a
new blog called GlobeSpotting. Learn more about his new worldly
13. LAUREL'S LATEST e-BOOK: "GODZILLA GLOBAL MARKETING!"
"GODZILLA Global Marketing! – The Essentials To Building A
Successful Global Business" will help you:
-> Build a living global brand.
-> Understand the importance of local and global strategic alliances.
-> Develop a high global business IQ.
-> Create an export dream team.
-> Implement a seven-degree global action plan.
-> Consider global marketing as a career … and more!
"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages -- is
U.S. $8.95. You can buy a copy quickly and securely through PayPal,
which accepts all major credit cards (and you don't even need a PayPal
account). Once payment is received, your book is on the way! Enjoy.
Click here for more information:
Click here to buy it now:
[Laurel here … thanks to so many of you who have already purchased a
14. TAKE A WALK ON THE WILD SIDE (TAWOTWS)
If you can think wild thoughts, then you can most certainly go global.
It goes like this:
the story behind Youthink!
you think about the world
you care about the world
you are ready to act to make it a better place
but need to learn more about the issues at stake
this is where youthink! comes into play! …
Go to it here:
(Remember, inaction is the worst kind of failure.)
***We welcome suggestions for Take a Walk On The Wild Side. Early
responses have the best chance of being published. Please include your
title, company affiliation, location and email address. We reserve the
right to solicit and edit suggestions.***
15. WIND BEHIND YOUR SAIL
"When someone does something good, applaud! You will make two people
happy." ~ Samuel Goldwyn
---------->>>>>>>>>> LATE BREAKING NEWS <<<<<<<<<<----------
• GLOBETRADE IN THE NEWS 2010: More to come!
>>>>>>>>>>>>>>> OUR MEDIA PLATFORMS <<<<<<<<<<<<<<<
A. PLACES TO VISIT AND CONNECT:
• http://www.globetrade.com -- We've expanded our Idea Lab
section and have a new, more powerful web host: Verio (www.verio.com).
We love 'em! Full disclosure: We are a Verio customer and serve as
their independent global SMB consultant. Watch for more good things to
• http://borderbuster.blogspot.com -- The Global Small Business
• http://www.womenentrepreneursGROWglobal.org/ -- Women
Entrepreneurs GROW Global
http://www.laureldelaney.com -- for your global entrepreneurial
• http://escapefromcorporateamerica.blogspot.com -- to find out why
women are leaving Corporate America for entrepreneurship. And be sure
to check out our NEW look!
• <http://tinyurl.com/34nlf5> -- audio post card from Laurel!
• http://www.squidoo.com/borderbuster -- do you Squidoo? We do!
Find out why.
• http://www.ebookmall.com/ebook/65325-ebook.htm -- to order
Laurel's first e-book, "Insanely Global!"
• http://globetrade.wetpaint.com/ -- The GlobeTrade Wiki Community.
B. COMPLIMENTARY RESOURCES:
• Listen to an archived broadcast of Laurel Delaney talking about
what it takes to go global:
• Listen to podcasts as global trade experts (including Laurel
Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally:
• Download a voter-supported FREE global manifesto authored by
http://www.changethis.com/sp-6.GlobalGuru -- for learning how to go
• Explore Scribd and learn something new about going global:
• Listen to Laurel's podcast: Ten Ways To Go Global --
produced by Small Business Trends Radio, hosted by Anita Campbell and
Executive Producer Steve Rucinski. Link to the show post:
Link to audio file: <http://tinyurl.com/6y94lq>
Recap here in the Comment area: <http://tinyurl.com/6xb7qb>
• Small Business Trends (http://www.smallbiztrends.com/) founder
Anita Campbell has invited Laurel to be a regular global small business
contributor to the OPEN Forum by American Express OPEN blog
(http://blogs.openforum.com/). Anita serves as its Chief Editor. Check
out Laurel's latest entries here:
• Download our complimentary report, "An American Trader in
Japan:" <http://www.globetrade.com> -- look for the JUST RELEASED
button, or access it here: http://tinyurl.com/r4jq7q
• Watch Laurel's "live" online forum
(http://tinyurl.com/m7oxq3) at the Small Business Online Community
powered by Bank of America. She discussed how to stay fit for fast
business growth even during tough economic times (and yes, globalization
came into play, too!).
That's it for January. A special thanks to Bob Marovich, author,
grant writer and gospel music historian, for his editing assistance. He
can be reached at firstname.lastname@example.org (mailto:email@example.com)
or visit his blog at
http://www.theblackgospelblog.com/. We wish you a Happy New Year. May
all the opportunities that lie in front of you bear fruit in 2010.
The above information is provided as a service to GlobeTrade.com
newsletter subscribers. Because information changes rapidly, feel free
to call GlobeTrade.com Customer Service at (773) 381-1700 or e-mail
firstname.lastname@example.org (mailto:email@example.com) for answers to specific
questions and issues concerning "Borderbuster." This
information is subject to change without notice.
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GlobeTrade.com disclaims any and all warranties, including the implied
warranties of merchantability and fitness for a particular purpose.
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"Borderbuster" may be distributed freely, provided that the
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