Home  > Borderbuster Monthly E-Newsletter (No. 92): August 5, 2009
Share Share Print Print Version Mail Email

Borderbuster Monthly E-Newsletter (No. 92): August 5, 2009

Distributed by GlobeTrade.com (http://www.globetrade.com) and Designed
To Help Entrepreneurs, Small Businesses, Activists, Futurists,
Academics, Executives and Corporate Risk-Takers Go Global.

This Issue Is Brought to You By Our Partner NetSuite

Take a FREE test drive of NetSuite, a completely integrated application
to manage your entire business. Offering accounting, CRM, support and
service, and web store, NetSuite helps growing businesses like yours

See how you can save time and money today. Take a FREE test drive here:

We encourage you to forward this issue! Subscribe FREE!


1. Welcome From The Publisher
2. Update For Our Readers
3. Starbucks Still Eyes India*
4. Business and Cultural Tips: Have Some Fun!*
5. Inside the Battle for India's Warplane Dollars: Gallery*
6. How I Went Global: Ongoing Series // Laurel Delaney
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. What's Wrong With Your Portfolio*
10. Understanding: China – Manufacturing Economic Zones*
11. Twitter World: Etsy*
12. Blog World: cool global BIZ*
13. Laurel's e-Book: "GODZILLA Global Marketing!"
14. Take A Walk On The Wild Side (TAWOTWS)
15. Wind Behind Your Sail*
16. Miscellany: GlobeTrade in the News*


Greetings, Loyal Colleagues, Fabulous Friends and Cheering Fans!

Thank you to so many of you who continue to spread the word about this
e-newsletter by talking about it, forwarding it on to colleagues or
recommending it to your collaborators. As a result, we are growing
rapidly and becoming known as the best-borderbuster-on-the-planet!
Since 1985, we have helped more than one million entrepreneurs, small
businesses, activists, futurists, academics, executives and corporate
risk-takers go global through our books, articles, education and
consulting services.

For those of you who just signed on, this is the latest edition of
"Borderbuster," which is produced by author, speaker and
educator Laurel Delaney -- herself a successful small business owner
with years of experience in taking on the world with her knowledge,
products and services. Every month, Laurel briefs you on the basics in
all aspects of running a global business -- from finding customers to
keeping them, from shipping products to getting paid, from learning
about a different culture to becoming a true global netizen. She shares
her passion for what is possible and continues to make significant and
enduring contributions to the way the world does business.

Many of the articles featured here are marked *subscriber exclusive,*
which means they do not appear on the GlobeTrade.com site or Global
Small Business Blog (http://borderbuster.blogspot.com) -- an added value
for members only. Yet if you become too busy to tackle everything here,
just revert to the site or the blog to get your global dose for the

In this August issue, "Borderbuster" focuses on: how Starbucks
plans for its next global conquest; how internationally diversifying
your portfolio can be beneficial, even in a recession; and how
China's manufacturing has become prominent. Our special feature
this month is "A Business Carol" by Laurel Delaney. She focuses
on how a "A Christmas Carol" has become a metaphor for operating
a global small business during our current tumultuous economic times
(refer to No. 6). In case you are unaware, Laurel is a regular
contributor to the American Express OPEN Forum blog, where this article
originally appeared.

Enjoy the great content and resources we bring you each month. We hope
you learn something new here and apply it today. Membership is free but
priceless! Now, let us be brave and fearless about conducting business
in our world because sooner or later, going global will prevail. Every
citizen will know how to do it. Don't be left behind! Start
shaping your world today.

Thank you for your support of GlobeTrade.com. It means the world to us.
Please contact Laurel if you have any questions, complaints, sound-offs,
contributions or compliments concerning "Borderbuster."
She'd love to hear from you, so go on and make her day! Her e-mail
address is ldelaney@globetrade.com (mailto:ldelaney@globetrade.com).

Let's revolutionize our thinking, get started, bust a border and go

No boundaries in 2009,
The Team at GlobeTrade.com

P.S. Sometimes links don't work. If that's the case, please
copy and paste the link directly into your browser. And if you write or
blog about one of our features, please attribute the entry to the
Borderbuster e-newsletter and include our sign-up link
(http://www.globetrade.com/borderbuster). Thank you.

REMINDER NO. 1: Watch Laurel's "live" online forum
(http://tinyurl.com/m7oxq3) at the June 2009 Small Business Online
Community powered by Bank of America. She discussed how to stay fit for
fast business growth even during tough economic times (and yes,
globalization came into play, too!).

REMINDER NO. 2: We launched a social enterprise for women entrepreneurs
interested in growing their business across borders. It's called
Women Entrepreneurs GROW Global (WEGG) and can be found here:


Experts who have already agreed to be part of this powerful and much
needed initiative are:

• Sharon Barner, Partner, Foley & Lardner
• Anita Campbell, CEO, Small Business Trends, LLC
• Raman Chadha, Executive Director of the Coleman Entrepreneurship
Center at DePaul University
• Linda Darragh, Director, Entrepreneurship Program for the
University of Chicago Booth School of Business
• Marsha Firestone, Ph.D., Founder and President, Women
Presidents' Organization
• Suzy Fox, Ph.D., Associate Professor and Chair, HRER, Loyola
University Chicago, primary research on Successful Women Worldwide
• Dawn Harris, Ph.D., Director, Gannon Center for Women and
Leadership, Loyola University Chicago
• Mary Joyce, Network Director, U. S. Department of Commerce,
Midwest Export Assistance Center
• Karen Kerrigan, President and CEO, Women Entrepreneurs, Inc.
• Steve King, Founding Partner, Emergent Research
• Carolyn Ockels, Founding Partner, Small Business Labs
• Leslie Schweitzer, Senior Trade Advisor for the U.S. Chamber of
Commerce and Creator of the TradeRoots Initiative

Please visit WEGG to read recent entries and to learn more about our
mission, vision and expert contributors. If you are interested in
becoming a contributor or a sponsor, please contact us at:
ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) or call

REMINDER NO. 3: Listen to Laurel's podcast: 10 Ways To Go Global
-- produced by Small Business Trends Radio, hosted by Anita Campbell and
Executive Producer Steve Rucinski.
Link to the show post: <http://tinyurl.com/6jfsal>
Link to audio file: <http://tinyurl.com/6y94lq>
Recap here in the Comment area: <http://tinyurl.com/6xb7qb>

REMINDER NO. 4: Small Business Trends (http://www.smallbiztrends.com/)
founder Anita Campbell has invited Laurel to be a regular global small
business contributor to the OPEN Forum by American Express OPEN blog
(http://blogs.openforum.com/). Anita serves as its Chief Editor. Check
out Laurel's latest entries here:

REMINDER NO. 5: Download our complimentary report, "An American
Trader in Japan:"
<http://www.globetrade.com> -- look for the JUST RELEASED button, or
access it here:

REMINDER NO. 6: We listened and now we are delivering results with a
global business tool developed especially for all our friends, fans,
colleagues and peers. The GlobeTrade Wiki Community is a platform where
you can connect and help each other. Share a story, edit information,
add knowledge, collaborate and, collectively, grow your businesses
globally. We are excited about the new community and hope you like what
you experience. This gives you something to talk about. Use it to your
advantage. GlobeTrade continues to work for you, not the other way

To join, go here (it's complimentary):

It takes about a minute to sign up (don't let the age question deter
you from joining). After that, create your own profile and add your
picture so we can get to know you better. Together, we can change the
world and make it a better place to live. Looking forward to having you
on board! See you there.

REMINDER 7: We are pleased to announce that The Global Small Business
Blog is now featured prominently on the home page of the International
Council for Small Business. We are honored and in exceptional company
alongside Dr. Jeffrey Cornwall with The Entrepreneurial Mind, one of the
top 100 business blogs in the world. Pay a visit when time permits and
consider becoming a member (full disclosure: Laurel is already a member
of the ICSB). Lots of useful information to help you expand your
business internationally.

Remember that the world offers magic to all of us.

Laurel and the GlobeTrade Team
*Subscriber Exclusive*

The java giant brews plans for its next global conquest.

Read the article at The Motley Fool:
*Subscriber Exclusive*

Enjoy. And remember, there is no such thing as a universal attitude.
These are just guidelines, so if in doubt while visiting a foreign
country, ask.

• In Mexico, the two- or three-hour midday siesta is a bad time for
business appointments.

• In Colombia, plan to relax your first day in Bogota – the
altitude may affect you.

• In China, one refuge on gift giving is to present a
"group" gift, meaning that your group or company or delegation
is offering this token of friendship to the office or department or
ministry involved, rather than to an individual person.

• In India, Hindus do not eat any beef. The cow is a sacred
animal. Muslims do not eat pork and strict Muslims do not drink

• In Europe, the correct form for waving hello and good-bye is palm
out, hand and arm stationary, fingers wagging up and down. The common
American wave with the whole hand in motion means no – except in
Greece, where it is an insult that is likely to get you into big

• Worldwide, here's how men react to seeing a pretty girl: The
American lifts his eyebrows; the Italian presses his forefinger into his
cheek and whistles; the Greek strokes his cheek; the Brazilian puts an
imaginary telescope to his eye; the Frenchman kisses his fingertips; and
the Arab grasps his beard.

Source: "Do's and Taboos Around The World" by Roger E.

BUSINESS TIP(S) OF THE MONTH … The Marketing Donut

Take care of your virtual SMB resource sweet tooth. Pay a visit to The
Marketing Donut (based in the U.K), a free small business marketing
website that's backed by Google and Royal Mail. Marketing Donut
offers expert advice, tools and resources on every aspect of small
business sales and marketing strategy including a special section
dedicated to helping small business owners and managers with exporting.

Here's a quick glimpse at one of its case studies, "How we
started selling overseas:"


To learn more, visit The Marketing Donut:

*-*-*-*-*-* This Issue Is Brought to You By SPONSOR *-*-*-*-*-*

Could your company benefit from reaching our loyal subscriber base of
global business enthusiasts? Please contact Laurel Delaney at
ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) for details.

*Subscriber Exclusive*

The Indian military is seeking 126 jets that can dogfight and drop
bombs, and defense officials there announced that they will begin a
year-long series of field trials in August.

Read the article at Popular Mechanics:
6. HOW I WENT GLOBAL: ONGOING SERIES -- As featured on the OPEN Forum
by American Express OPEN (7/16/09) blog: The following article talks
about making a difference in the world, how to learn from your past
while choosing to forget certain parts of it to remain relevant, and to
improve your life and business for a more vibrant future. Forward the
article to anyone you know who might benefit.


A Business Carol
By Laurel Delaney

In "A Christmas Carol," (first edition 1843) Charles Dickens
writes about an old and miserly Ebenezer Scrooge who undergoes a
life-changing experience of redemption over the course of a Christmas
Eve night. The plot goes like this (http://tinyurl.com/mjdxkk):
"If the experience doesn't change Scrooge's ways, he will end up
walking the Earth forever being nothing but an invisible and lonely
ghost, like his deceased friend Jacob Marley." Lately, I've
been thinking about how "A Christmas Carol" parallels much of
what we do every day within our businesses.

First of all, Charles Dickens himself was a struggling entrepreneurial
author fretting over how he was going to pay off his debt when he penned
"A Christmas Carol" — all 18,000 pages — in just six
short weeks. But this is nothing new because many bright and creative
folks produce some of their best ideas under duress. A great mind
reacts naturally to dire circumstances: Do something spectacular! And
in this case, "A Christmas Carol" was not only cranked out in a
limited amount of time but also went on to become one of the most
popular and enduring Christmas tales.

What's so remarkable is how this story has become a metaphor for
operating a business during our current tumultuous economic times —
what I refer to as "A Business Carol." A related concept that
recently caught my attention comes from Dr. Vijay Govindarajan, a
professor of international business at the Tuck School of Business at
Dartmouth College. An expert on innovation and strategy, he spoke with
The Wall Street Journal (http://tinyurl.com/lhsxvp) about his theory of
how business strategy involves three boxes (hence, the image).

The Wall Street Journal article describes Dr. Govindarajan's theory:
"Box One involves managing the present — for example, improving
the efficiency of today's businesses. Box Two involves selectively
forgetting the past [interesting twist]. And Box Three … is about
creating the future."

I could not help but think of good old Scrooge. But let's take a
further look at how three different perspectives — "A Christmas
Carol," my make-believe "A Business Carol" and Dr.
Govindarajan's real-life interview with the WSJ — all tie
together to help us better understand how to prepare for the economic

Read the rest of the article here at OPEN Forum by American Express OPEN


-> Got a story to share? We'd love to hear from you. E-mail
info@globetrade.com (mailto:info@globetrade.com) and put "Got a
story" in the subject line and then let us know what you have in
mind. We cannot guarantee your tale will be published, but we'll do
our best!
*Subscriber Exclusive*

Q: To Ask The Expert,

I have more work than I can handle, which is a good place to be,
considering how challenging the economic environment is for many SMBs
right now. The timing feels right for me to hire independent
contractors for my global small business. Do you have any suggestions
on where I should look?

A: Sure. A couple of places to outsource work:


Odesk, Guru and Elance guarantee payment after jobs are completed in
return for commissions of anywhere from 6-10 percent of freelancers'
fees; but many other sites hold individuals totally responsible for
billing clients and collecting payments.

A couple of helpful tips:

Be specific about the skills and expertise you need when you fill out a
profile (description of the work you need done) on a job site.

Set expectations right at the outset of project work. You don't want
anyone wondering if the work they are performing is adequate or not.

Research the going rates so you don't come across as too low (cheap)
or too extravagant. After settling on a reasonable figure, stick to it
and nurture the relationship from there.

Check in periodically with the contractor to make sure the work gets
done, that it meets your expectations, is performed on time and within
budget. Simultaneously managed global projects can be coordinated via
Wikis (PBWorks -- http://pbworks.com/ or Wetpaint --
http://www.wetpaint.com/wiki, for example) to keep everything in one

Additional resources here:

Weigh in on the Pros and Cons of Outsourcing Small Jobs

Enlist a Global Work Force of Freelancers

-> Got a question or a comment? Good. Send it here:
info@globetrade.com (mailto:info@globetrade.com).

*Subscriber Exclusive*

The Export-Import Bank (Ex-Im Bank) is the official export credit agency
of the United States and supports the purchase of U.S. goods and
services by creditworthy overseas buyers who have difficulty obtaining
credit through traditional financing sources. Visit country specific
web pages or download PDF files on Ex-Im Bank's key markets –
from China to India to Russia.

Go for it here:
*Subscriber Exclusive*

There are benefits to diversifying internationally, even in a recession.

Read more here at The Motley Fool:
*Subscriber Exclusive*

As manufacturing becomes prominent in China, millions of workers
relocate from rural areas to factory towns such as Shenzhen and
Guangdong. After watching the first video, you will never look at baby
dolls the same again. Be sure to catch some of the other videos
available at this site, such as "Christmas in July,"
"Manufacturing Dolls" and "Manufacturing Makeup."

Watch here at TLC, a Discovery Company:

*Subscriber Exclusive*

Etsy is located everywhere – selling amazing items, and offering
interesting links and general fun from the world's most vibrant
handmade marketplace. Etsy enjoys 622,000+ followers. Find out why

And don't forget to follow Laurel:
12. BLOG WORLD: cool global BIZ
*Subscriber Exclusive*

CoolGlobalBiz.com is a Silicon Valley-based blog founded in February
2009 by former USA Today reporter Edward Iwata (he featured us here:
http://tinyurl.com/4tm8na). Edward explores the nexus of business and
culture, the cross-border fusion of the U.S. and world economies.

Read more here at cool global BIZ:

"GODZILLA Global Marketing! – The Essentials To Building A
Successful Global Business" will help you:

-> Build a living global brand.
-> Understand the importance of local and global strategic alliances.
-> Develop a high global business IQ.
-> Create an export dream team.
-> Implement a seven-degree global action plan.
-> Consider global marketing as a career … and more!

"GODZILLA Global Marketing!" -- a whopping 43 single-spaced pages -- is
U.S. $8.95. You can buy a copy quickly and securely through PayPal,
which accepts all major credit cards (and you don't even need a PayPal
account). Once payment is received, your book is on the way! Enjoy.

Click here for more information:

Click here to buy it now:

[Laurel here … thanks to so many of you who have already purchased a
*Subscriber Exclusive*

If you can think wild thoughts, then you can most certainly go global.

Wordle is a toy for generating "word clouds" from text that you
provide. The clouds give greater prominence to words that appear more
frequently in the source text. You can tweak your clouds with different
fonts, layouts, and color schemes. The images you create with Wordle are
yours to use however you like. You can print them out, or save them to
the Wordle gallery to share with your friends.

Create your own here:

Visit GlobeTrade.com's Wordle here:

(Remember, inaction is the worst kind of failure.)

***We welcome suggestions for Take a Walk On The Wild Side. Early
responses have the best chance of being published. Please include your
title, company affiliation, location and email address. We reserve the
right to solicit and edit suggestions.***
*Subscriber Exclusive*

"Throughout the years of your life you will face many challenges,
remember that you can climb the highest mountain, drive through the
roughest storm, soar across the bluest sky, or even sail across the
roughest waters. It is only destined by your attitude where you will end
up in life. The most important thing is don't let yourself get lost in
the crowd." ~ Angela Duvall
---------->>>>>>>>>> LATE BREAKING NEWS <<<<<<<<<<----------


TOP HOSTS: Study Finds SMBs Optimistic About Economic Turnaround
Despite Desire for More Government Support

U.S. NEWS & WORLD REPORT: The Global Entrepreneurial Revolution

THE WALL STREET JOURNAL: Looking Abroad For a Bigger Boost in Business

THE WALL STREET JOURNAL: New York Eatery Looks For The Sweet Spot

WE, INC.: How To Provide Great Global Customer Service

USATODAY.com: Small U.S. firms make big global sales

U.S. NEWS & WORLD REPORT: Falling Dollar Pinches Small Businesses

U.S. NEWS & WORLD REPORT: The Bright Side of the Dollar's Decline

• LAUREL'S ENTREPRENEUR COLUMN: Global: Barriers to Entry.
Expanding Internationally? Avoid these 5 common errors.

• PARCEL MAGAZINE ARTICLE: Leaving the Country: Learn about the
extremity of small businesses' unwillingness to go global. The UPS
Business Monitor report helps us understand why.

• SMALL BUSINESS TRENDS: What's Ahead in Our Brave New
http://www.globetrade.com -- Check out our new look: We've expanded
our Idea Lab section and have a new, more powerful web host: Verio
(http://www.verio.com). We love'em! Full disclosure: We are a
Verio customer and serve as their independent global SMB consultant.
Watch for more good things to come!
http://borderbuster.blogspot.com -- The Global Small Business Blog
http://www.laureldelaney.com -- for your global entrepreneurial
development needs.
http://escapefromcorporateamerica.blogspot.com -- to find out why women
are leaving Corporate America for entrepreneurship.
<http://tinyurl.com/34nlf5> -- audio post card from Laurel!
http://www.squidoo.com/borderbuster -- do you Squidoo? We do! Find out
http://www.ebookmall.com/ebook/65325-ebook.htm -- to order Laurel's
first e-book, "Insanely Global!"
• Listen to an archived broadcast of Laurel Delaney talking about
what it takes to go global:
• Listen to podcasts as global trade experts (including Laurel
Delaney) and UPS executives explore how small- and medium-size
businesses can better market their goods internationally:
<http://tinyurl.com/5wcamj> and
• Download a voter-supported FREE global manifesto authored by
Laurel Delaney:
http://www.changethis.com/sp-6.GlobalGuru -- for learning how to go
• Explore Scribd and learn something new about going global:
C. REMINDER. "Borderbuster" may be distributed freely,
provided that the distribution is without charge, that the issue is
distributed complete and unaltered, and that all copies retain the
Global TradeSource, Ltd. copyright notice.

*** Whether you are looking for an opportunity or have a vacancy to
fill, please email your concise (no more than 80 words) copy to
info@globetrade.com (mailto:info@globetrade.com). ***

That's it for August. A special thanks to Bob Marovich, author,
consultant and gospel music historian, for his editing assistance. He
can be reached at bob@gospelmemories.com (mailto:bob@gospelmemories.com)
or visit his blog at
http://www.theblackgospelblog.com/. Back with you in September when
businesses start reaching their year-end stride!

The above information is provided as a service to GlobeTrade.com
newsletter subscribers. Because information changes rapidly, feel free
to call GlobeTrade.com Customer Service at (773) 381-1700 or e-mail
info@globetrade.com (mailto:info@globetrade.com) for answers to specific
questions and issues concerning "Borderbuster." This
information is subject to change without notice.

This information is provided "as is" without warranty of any kind.
GlobeTrade.com disclaims any and all warranties, including the implied
warranties of merchantability and fitness for a particular purpose.
GlobeTrade.com will not be liable for any damages under any theory of
law arising out of the provision of this information.

Other people are welcome to receive these FREE updates. If you know of
individuals who would be interested in this information, advise them to
send an e-mail to ldelaney@globetrade.com
(mailto:ldelaney@globetrade.com) with SUBSCRIBE BORDERBUSTER in the
subject line, or just have them go to the "Sign Up!" area:

"Borderbuster" may be distributed freely, provided that the
distribution is without charge, that the issue is distributed complete
and unaltered, and that all copies retain the Global TradeSource, Ltd.
copyright notice.

Copyright 2001-2009 by Global TradeSource, Ltd. All rights reserved.

• Reporters looking for a quick authoritative quote, background
source or expert comment for a story, article, radio program or
television show? We'll be glad to help. Run out of story ideas?
We can pitch in there too. Email ldelaney@globetrade.com
(mailto:ldelaney@globetrade.com) or call (773) 381-1700.

Global TradeSource, Ltd.
Online arm: GlobeTrade.com (http://www.globetrade.com)
6807 N. Lakewood, Suite LL
Chicago, IL 60626
773-381-1700 Of
773-381-7303 Fx
info@globetrade.com (mailto:info@globetrade.com)

Share Share Print Print Version Mail Email
Comments &Ratings (0)
If you are a human, do not fill in this field.
Click stars to rate.
   Comments are truncated at 1000 characters