Senegal - Selling and buying
Reaching the consumers
The women from Senegal are big consumers of beauty and skin-care products and are attracted by American brands.
Since 1997, big malls (Centre commercial l'Espace, Centre commercial EL Malick, Centre commercial Khelkom, Centre commercial Dakar-Plateau, Centre commercial Toua-Sandaga, etc. ) have started mushrooming in the Capital.
The big and medium-sized malls have in no way overthrown the traditional stores which remain a majority. The mini-stores are quite successful with the Senegalese consumers since they offer a variety of products, of a good quality as well as competitively priced.
The three supermarket chains (Score, Bon Prix and Leader Price) in the Capital, all belonging to the Damag Group have less than 10% of the market share, because their brand positioning (for products that are largely imported) corresponds to a clientele with a strong purchasing power (European expatriates, Lebanese residents and Senegalese from the privileged class).
The informal sector holds an important place in distribution. The small retailers especially sell food products. They represent the biggest volume of business, because they target the biggest section of the Senegalese population. It is very difficult to quantify this type of trade because this type of distribution is very often in the informal sector.
Market access procedures
For more information, visit the site of the Senegal Customs
- An Invoice made out in duplicate
- certificate of origin
For more information, consult the website of the Senegal Customs
Organizing goods transport
Senegal is equipped with three airports open to international traffic: the L.S. Senghor (Dakar) Airport, Cap Skirring and Saint Louis and 12 other airports open to domestic traffic.
The railway network is composed of two principal lines:
- Dakar - Thies - Louga - Saint-Louis;
- Dakar - Thies - Diourbel - Tambacounda - Bamako, with a branch line towards Kaolack. This line ensures the international traffic with Mali.
These two lines are open for the transport of merchandise and people.
The Railways is used not only for transporting most of the mineral products and fuels but also a part of the agricultural produce.