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Vietnam - Selling and buying

Contents extracted from the comprehensive atlas of international trade by Export Entreprises

Reaching the consumers

Marketing opportunities

Consumer behavior: Vietnam is experiencing its highest inflation in more than a decade, but consumer confidence in the country is still relatively high. Although inflationary pressure will directly impact consumer behavior within some product and service categories, mid-to long-term prospects in Vietnam are still very encouraging. Vietnam is the fourth most attractive retail market in the world in terms of potential growth owing to both increasing demand for consumer goods and rising disposable incomes, behind India, Russia and China. The retail market of the country has expanded rapidly over the past few years and will accelerate further on the back of rising disposable income, growing consumer spending and sector's liberalization in the coming years, according to new REUTERS market research report, "Vietnam Retail Analysis (2008-2012)".
Consumer profile: During 2008-2012, retail sales in Vietnam grew about 13% .

- Food is the most important component of Vietnam's retail sector and accounts for nearly two-third of total retail sales.

- Non-food sector is expected to grow at a faster pace than food, because of the rise in income and consumer spending on non-essential items such as clothing, electrical and DIY goods.

- Demand for international brands and luxury products will rise as income level move upwards in the country.

- Modern retailing formats like air-conditioned mini-marts, supermarkets and small shopping complexes will become more prevalent in the coming years and will lure consumers away from traditional outdoor markets.
Main advertising agencies:

Distribution network

Evolution of the sector: Before the "Doi moi- Renovation", the distribution network was under the State authority having the monopoly in this field. Today, goods are distributed in markets, shops, supermarkets, retailers, wholesalers, etc. Goods circulation follows the laws of supply and demand. Supermarkets become favourite distributors more and more in Vietnam. Apart from Vietnamese owned supermarkets, more and more foreign retailers and wholesalers are interesting in Vietnam market.
Types of outlet: Markets and small retailers are popular canals of distribution in Vietnam. But today the supermarkets network is increasingly open and have the confidence of consumers with regards to the quality and the availability of goods. The leading supermarkets in Vietnam are Saigon Coop, Maxi Max, Big C, Metro Cash and Carry.
Organizations in the sectors:

Market access procedures

Economic Cooperation: Asia - Pacific Economic Cooperation - APEC

Association of Southeast Asian Nations - ASEAN, AFTA and the ASEAN - China Free Trade Area.

The country have signed a trade agreement with 21 other countries in the São Paulo Round of the Global System of Trade Preferences among Developing Countries (GSTP).

Non tariff barriers: Click here for more details.
Average Customs Duty (excluding agricultural products): Click here for further information.
Customs classification: The classification of import and export goods must be based on:
- Vietnam ’s Classification List of Import and Export Goods; Preferential Import Tariff Nomenclature; Export Tariff Nomenclature;
- Six (6) general rules of HS Convention;
- Obligatory explanatory notes of HS Convention;
- Making references to supplementary explanatory notes of ASEAN Harmonized Tariff Nomenclature and detailed explanatory notes of the Harmonized Commodity Description and Coding System (HS).
Import procedures:

When carrying out customs procedures for importing goods, the customs declarers must submit and present a customs dossier at the headquarters of Customs Sub-branch and be responsible for legality and lawfulness of customs dossiers and accurateness of declared contents on customs declaration form. Click here for more information.

Organizing goods transport

Organizing goods transport to and from: The principle means of transportation of goods are lorry, then train, boat and plane.
Sea transport organizations:
Air transport organizations:
Rail transport organizations:

Domestic business directories

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